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Posts Tagged ‘Environics Communications’

Roll Call: Edelman, French/West/Vaughan, Nielsen, and More

Edelman named Liz Lee its U.S. Digital Practice head; Andrew Foote will succeed her as general manager, Digital New York. In her new role, Lee will oversee all of the agency’s digital operations across 14 offices in the U.S.; she will report directly to global practice chair, digital Kevin King. Foote, respectively, will manage more than 140 employees in the digital section of the agency’s New York office and report to Jennifer Cohan, president of Edelman New York.

Recently appointed U.S. president/CEO Russell Dubner writes, “Liz will focus on bringing our U.S. clients and teams the next generation of ideas and experiences that drive social engagement”; the New York-based digital practice tripled in size under Lee’s leadership over the past three years and now counts Samsung, Axe, eBay, Citi and Crayola as clients. Foote joined Edelman digital in 2000; he previously held positions at Cohn & Wolfe and Peppercomm. (Release)

French/West/Vaughan hired Lauren Kinelski as associate vice president and promoted Chris Shigas to SVP. Kinelski comes to the Raleigh, North Carolina firm from Rémy Cointreau USA in New York City, where she was public relations manager for a portfolio of luxury spirits; she previously managed PR, social media and event sponsorship for evian Natural Spring Water and worked at Weber Shandwick’s consumer marketing practice. She will be responsible for strategic client counsel and management. Shigas, who has more than 18 years of PR and TV news experience, will provide management oversight of the agency’s growing sports & entertainment practice as well as continuing to manage various B2B and tech accounts. (Release)

Nielsen expanded its leadership team with the addition of Andrew McCaskill as SVP, corporate communications. McCaskill, who will handle media relations duties based in New York and report to CCO Laura Nelson, most recently served as SVP of Weber Shandwick’s New York office. He brings more than 15 years of experience to the new role. (Release)

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Spin the Agencies of Record

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Sweet Pea Kitchens, an Oregon bakery responsible for “homemade, gluten free, all natural dog treats”, has retained Paws PR, the pet-centric division of P Jones Communications Inc. with offices in New York and Baltimore. Paws will work on a national re-launch including a new logo and packaging design as well as strategic communications consulting surrounding the brand’s expansion into the wholesale market.

The origin story is every bit as good as expected: after a vet put mother-daughter team Maureen and Devon Lake’s labradoodle Keira on a strict diet, they started baking their own alternative to store-bought treats and eventually founded their own company.

No word yet on how much more adorable the dogs that eat Sweet Pea products will grow up to be, but we’ll be the first to let you know as soon as we can pull ourselves away from the Emergency Puppy Twitter feed.

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Spin the Agencies of Record

Some are born great, some achieve greatness, and some hire public relations officers. – Daniel J. Boorstin

Maroon PR announced the addition of two new clients to its growing roster consisting of national sports brands, nonprofit organizations, restaurants and other growing businesses. In addition, the firm is celebrating the seven year anniversary of its founding by PR vet John Maroon on April 3, 2006. The two new clients now working with Maroon PR include Hero Rush and Catholic Charities of the Archdiocese of Washington.

Any sufficiently advanced technology is indistinguishable from magic. – Arthur C. Clarke

SHIFT Communications announced today the expansion of its technology business with the addition of new clients Axceler, Bigcommerce and IntelliResponse.

Axceler, an expert in governance for collaboration in the social enterprise, has chosen SHIFT as its agency of record to raise the company’s profile beyond its current Sharepoint audience and to highlight Axceler’s growing abilities around enterprise collaboration. Leading e-commerce platform Bigcommerce, which provides everything needed to create a successful online store, brought SHIFT on board as its agency of record to heighten its visibility in the North American market and related business press, as well as help to drive leads to its site.

Additionally, virtual agent technology solutions provider IntelliResponse has tapped SHIFT to help build awareness of the company in order to drive sales and increase relationships with industry influencers.

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Spin the Agencies of Record

Healthcare PR firm Revive has added two new clients to its roster: InVivoLink, a data provider for doctors and hospitals performing orthopedic implant procedures, and NaviHealth, a company that partners with insurance providers and other health systems for payment services associated with “post-acute” care. [via]

KCI Technologies, an engineering and construction services firm, has chosen Environics Communications for traditional media relations, social media outreach, and to organize speaking engagements.

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Spin the Agencies of Record

The Centers for Medicare and Medicaid Services has chosen Porter Novelli for an educational campaign that was part of the Affordable Care Act. It’s a $20 million contract, and Weber Shandwick and Fleishman-Hillard also competed for the business. [via]

Front Row Tampa Bay, which will broadcast Web TV programming about economic opportunities in that region during the Republican National Convention, has chosen Hill+Knowlton Strategies. H+K services will include media outreach, marketing, and other comms support. The broadcast and the Convention will happen between August 27 and 30.

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Spin the Agencies of Record

Robert Bosch Tool Corporation has chosen JSH&A Public Relations as the AOR for its lines of measuring tools, power tools, and accessories. The firm will help with trade shows, media relations, and industry events.

Singapore Airlines’ affordable carrier Scoot Airways has hired Fleishman-Hillard as its Asia-Pacific AOR. The firm will raise awareness of the new airline, which launched in 2011 and will be offering flights to Australia and China in April. F-H was chosen after a competitive search. [via]

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Spin the Agencies of Record

Ad Age is reporting that P&G has moved its Gillette account from Porter Novelli to Ketchum after a competitive review. PN had been Gillette’s agency for the past 20 years. The review was reported in August. Ketchum will work closely with ad agency BBDO. Other P&G firms in the U.S. are MSLGroup and DeVries (Publicis and IPG firms, respectively), Paine PR, Marina Maher Communications, and Taylor.

Euro RSCG Worldwide PR has been chosen as AOR for Stand Up for Heroes, a celebrity fundraising event benefiting wounded U.S. servicemen and their families. The Bob Woodruff Foundation and the New York Comedy Festival are partnering for the event for the fifth year. It will be taking place November 9 at 8 p.m. at New York’s Beacon Theater. Jon Stewart and Jim Gaffigan are among those slated to participate.

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