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Posts Tagged ‘EPA’

EPA Apologizes for Keeping Up with the Kardashians’ Mobile Game

If you have better things to do with your life than scroll twitter at 10:30 PM on a Monday evening, then you may have missed an amusing and bizarre promotional failure on behalf of your government.

Specifically, the EPA’s clean water division posted what certainly looked like a message hyping the (unfortunately) red-hot “Kim Kardashian: Hollywood” mobile game, in which the user can–what else–turn him or herself into a celebrity.

Super-veteran House Rep John Dingell, who has served since 1955 and helped write the original act that created the division, summed up the Internet’s sentiments with a question:

For the record, we don’t believe for a second that he has no idea what a Kardashian is. Good tweet, though.

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EPA Head Hits Reddit to Promote New Climate Initiative

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It appears to be official: when you have a campaign to promote and would like to do a little bit of that old-fashioned engagement with the public, Reddit is the place to be. It’s not just for reputation management.

Yesterday EPA administrator Gina McCarthy hit the AMA section to answer questions about President Obama‘s new regulations on C02 emissions.

How did she do?

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Coal Rep’s Climate Change Spin Sparks PR Ethics Debate

How does a PR rep handle the conflict inherent in representing The Alliance for Northwest Jobs and Exports, an organization created to increase coal exportation in the northwest US, with a history working for the EPA? The two organizations could not be more ideologically opposed to one another.

In this extremely off-the-record clip, Edelman VP Lauri Hennessey tells coal industry marketers how she navigates around the issue by using her EPA past to convince environmentally concerned audiences that more coal exports would not contribute to climate change. A couple of things are clear:


The clip may be a hit piece, but it’s also a revealing look into the way spin works in one particular case.

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PR War: EPA Links Fracking to Water Contamination

We recently told you about the PR war over fracking (or hyraulic fracturing), a process that utilizes large volumes of high-pressured water, sand, and chemicals to fracture shale rock deep underground in order to extract the natural gas locked beneath it. In short, the oil and gas companies doing the fracking claim it’s completely safe, while citizens of towns being “fracked”, grassroots coalitions, social media campaigns, filmmakers and even some A-list celebrities insist it’s a dangerous, poorly-regulated process with the potential to contaminate land, ground water and air.

Well, in news that has dealt a major blow to the arguments of the energy companies and will undoubtedly force the PR professionals handling those companies to scramble for a positive spin, the Environmental Protection Agency (EPA) has officially and scientifically linked fracking with underground water pollution, concluding that contaminants found in central Wyoming stemmed directly from fracking practices in the area. The study found that the contaminants included at least 10 compounds known to be used in fracking fluid–and that these chemicals had most likely seeped up from gas wells.

Not only do these findings create some obvious PR issues for the energy companies, but they also directly contradict several arguments that they’ve been using to assure the public that the process is safe.

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