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Posts Tagged ‘Ephraim Cohen’

Social Media Specialist Cohen Leaves MWW for FleishmannHillard

cohenToday FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader.

This means he’ll work to further the firm’s objectives in the New York/Boston area while ensuring that clients make the most of its social/digital assets. In the release, east region president Robert Dowling cites Cohen’s “strong understanding of the relationship between brand and reputation”, especially in the social/digital realm.

Prior to the move, Cohen handled brand journalism/native ads, community management and Big Data at MWW; before that he was best known as founder of The Fortex Group, a “community-building firm” that closed its doors in 2011.

Something tells us that his thinking falls along the same lines as new GolinHarris non-ninja Neil Kleiner: social ROI has less to do with likes and shares than creating content that people will actually read and facilitating the growth of real communities.

It has absolutely nothing to do with martial arts or Mike Myers bombs.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Spin the Agencies of Record

“Good communication is just as stimulating as black coffee, and just as hard to sleep after.”—Anne Morrow Lindberg

MWW, one of the top five global independent public relations firms, announced today that it has been hired as public relations agency of record by De’Longhi, the leader in premium coffee, kitchen and home comfort products. As AOR, MWW’s award-winning consumer marketing practice will increase awareness of the brand through an integrated mix of media relations, influencer seeding and event management. MWW will also lead the U.S. launch of the company’s Kenwood food preparation line.

“We selected a PR agency that has the breadth of experience to help build our multi-branded company, crossing the espresso, kitchen and home care categories. MWW brings strong media relationships, industry knowledge and a proven track record of growing brands,” said Mike Prager, President and CEO, The De’Longhi Group. “They will be a valued strategic partner in guiding our multi-brand communication efforts as we further grow our brand portfolio.”

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Spin the Agencies of Record

MWW, a top ten global independent public relations firm, today announced that it has been retained by the makers of Nimbuzz, one of the world’s largest messaging apps with over 110 million registered users in more than 200 countries. The company taps MWW’s San Francisco-based consumer technology team to build and execute a communications campaign that will increase its visibility in the U.S. while augmenting its international presence.

Founded in 2006 in the Netherlands, Nimbuzz offers users and app that enables them to easily connect with friends through its messaging, call and video call features, which connect to various other social channels.

“Nimbuzz is a great story of a very cool, very useful communications service built on the strong foundation of a sound business model,” said Ephraim Cohen, EVP of MWW’s technology & digital content practice. “As Americans adopt mobile technology at a faster rate, Nimbuzz is perfectly poised to enter the U.S. marketplace.”

Roll Call: Edelman, NBC Entertainment, MWW, and More

Leon Li has been named director of Edelman‘s public affairs practice in China. Li has previously worked for the Chinese Ministry of Commerce, the Chinese embassy in Argentina, and at private banks, including the Bank of East Asia.

Richard Licata has resigned as VP of corporate communications at Showtime Networks and joined NBC Entertainment as EVP of communications, a new position. He had been with Showtime for four years. In his new position, he’ll be working under chairman Robert Greenblatt, who was also at Showtime until January. [via The Wrap]

Ephraim Cohen has joined MWW Group as EVP of technology and digital content, leading the firm’s global practice. Cohen was previously the founder of The Fortex Group and served as EVP and GM of technology at Edelman.

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