We’ll close out the first full week of 2014 with a guest post by Mickie Kennedy, founder of eReleases.
Remember December of 2012? You had tons of ideas you wanted to implement for your business in 2013, and you probably turned these plans into public relations resolutions for the coming year. Looking back, how many of those resolutions did you actually keep?
While it’s natural for business owners and comms pros to slip once in a while, failing to succeed at any of your resolutions is a real problem. Instead of looking back in shame, however, it’s time to learn how to keep your resolutions by making them more realistic for you company.
Find a Better Middle Ground
There are two totally different problems business owners run into when making new goals or resolutions. They either go way too big or way too small. Both can be detrimental to actually accomplishing everything you want to in the New Year.
As far as going too big, you want to keep your resolutions in the realm of reality. It may be a great lofty goal to take over your entire state in 2014, but is it actually feasible? Could your business even sustain that level of growth?