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Posts Tagged ‘eReleases’

3 Ways to Keep Your 2014 PR Resolutions

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We’ll close out the first full week of 2014 with a guest post by Mickie Kennedy, founder of eReleases

Remember December of 2012? You had tons of ideas you wanted to implement for your business in 2013, and you probably turned these plans into public relations resolutions for the coming year. Looking back, how many of those resolutions did you actually keep?

While it’s natural for business owners and comms pros to slip once in a while, failing to succeed at any of your resolutions is a real problem. Instead of looking back in shame, however, it’s time to learn how to keep your resolutions by making them more realistic for you company.

Find a Better Middle Ground

There are two totally different problems business owners run into when making new goals or resolutions. They either go way too big or way too small. Both can be detrimental to actually accomplishing everything you want to in the New Year.

As far as going too big, you want to keep your resolutions in the realm of reality. It may be a great lofty goal to take over your entire state in 2014, but is it actually feasible? Could your business even sustain that level of growth?

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5 Things PR Does That Piss Off the Media

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They’re waiting for your press release…

Here’s a guest listicle (“guesticle?”) from Mickie Kennedy, founder of eReleases or the online leader in affordable PR distribution since 1998. You can follow them on Google+PinterestFacebook and Twitter and download a free copy of their handbook LinkedIn for Business.

The press can be your best friend, but drive them crazy enough and your future press releases will end up in a (virtual) drawer or the trash folder. What can you do to incur their wrath, and what can you do to avoid it?

1. Send too many press releases

Media outlets get roughly a billion press releases in an average day. If you overload them, how are the unpaid interns supposed to find a relevant and newsworthy story amongst the mess?

Only send out press releases when something major happens. Before you send it out, pretend that you’re the reader; if you saw it in your feed, would you click? Would you then care? If not, don’t send it. Overload doesn’t help anyone. Speaking of which…

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