ProPublica published a story today (with CJR) discussing the rise of PR’s influence on the news process, which is happening as the number of journalists and the number of news stories has fallen. While the story isn’t an outright attack on PR or publicists, it does take issue with a few things, including the “gray area” between truth and untruth that some publicists tend to operate in and the lack of transparency of some PR efforts.

Gary McCormick, former chair of the PRSA, defends the PR industry, saying that lying is not the way to grow a PR business, but rather to destroy it. Still, it’s the “truthiness” of some information that sources in the story frown upon.

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