Yesterday, Mitt Romney’s adviser Eric Gehrnstrom stunned the media corps with a bizarre statement showing the presumptive GOP nominee’s camp doesn’t understand the modern nature of political campaigning. Telling CNN: “You hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.”

Rick “I’m not going away” Santorum was quick to respond, using the classic toy as a prop during a rally in Louisiana.  Our favorite response so far comes from Andy Borowitz on Twitter: “We’re not like Etch-a-Sketch. We’re more like Hungry Hungry Hippos – we can’t stop opening our mouths.”

Another winner in this flap is the toymaker itself.

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