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Posts Tagged ‘Erica Swallow’

Win a Paid (!) Internship with Affect Strategies

Affect Strategies has opened The New York Intern Project for entries. Prospects should go to the Project’s website and explain why they would make a great intern with both a written essay and a photo or video by April 8. The selected intern will get a three-month position in New York, a $5,000 housing stipend, and $5,000 spending money. Wethinks that should fall within the PRSA guidelines.

Four judges will help with the decision: Guy Kawasaki, Alltop and Garage Technology Ventures founder; Mashable’s Erica Swallow;  Sandra Fathi, Affect’s founder and president; and Leslie Campisi, VP and partner for the agency.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Five Things Tech Startups Should Know About PR

A video still from the panel discussion "Demystifying PR for Startups"

Technology company incubator Dogpatch Labs recently hosted an event in New York called “Demystifying PR for Startups.” It was fun to attend and hear in-the-trenches stories from varying viewpoints: journalists, PR agency executives, in-house marketers, and tech entrepreneurs.

The panel consisted of Dave Ambrose co-organizer of Hackers and Founders; James Moran and Vin Vacanti, founders at Yipit; Ben Kessler, director of communications at SeatGeek; Jordan Goldman, founder at Unigo; Nick Saint, reporter, Business Insider; Erica Swallow, Assistant Editor, Mashable; Devindra Hardawar, lead mobile writer, VentureBeat; and Adam Isserlis, director of digital media at Rubenstein Communications.

While the panel was definitely informative, many of the same questions and misconceptions were tossed around. Here is perhaps the best example:

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