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Posts Tagged ‘ESPN’

ESPN Gets the Memo on America’s Disinterest in Michael Sam’s Showering Habits

ESPN Michael Sam

We wanted to look the other way too.

ICYMI: The St. Louis Rams drafted a gay guy in the NFL draft this year. Many have discussed this fact. We blogged about it. Everyone is watching it.

However, most of us are also over it.

Michael Sam showed true courage, walked over a line, and took a stand for the LGBT community. And while everyone with a pulse and a non-blackened heart applauded him for that move then, we have all stopped clapping.

Why? It’s old news. ESPN, however, thought a story about Sam’s showering habits in the Rams’ locker room was necessary. A day later, they apologized because social media blew up.

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Mike Ditka on Daniel Snyder’s PR Problem: ‘What’s All the Stink?’

Football Pro NFC  Games 1984 Devision Playoff

Funny how he’s looking away from this Redskins situation too.

Some people are celebrated for their lack of — or complete disregard for — a filter. If you want a true opinion, one without all the flowery crap, just holler at people like Donald Trump, Rosie O’Donnell, Sophia from The Golden Girls, or any uptown socialite with a little booze intake.

The NFL has someone like that: Hall of Famer, beloved coach and current ESPN broadcaster (for now) Mike Ditka.

For many months, people have stepped to one side or the other regarding whether the Washington football team needs to change its mascot. Some believe it is a regaled tradition in the NFL and that changing that mascot would be criminal. Others take a more human interest angle, arguing that the act of calling someone a “Redskin” is bad enough to warrant a change.

Guess which side ‘Da’ Bears’ coach is on…

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Two Cleveland Newspapers Block LeBron Ad Stunt

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ESPN’s Dan LeBatard has made his career off vitrolic opinions on sports — some are spot-on, others are not-so-much. His home is Miami and his allegiance is to the Miami Heat.

Given Lebron James’ “decision” to take his talents back to Lake Erie, LeBatard has decided that Lebron should write a thank you letter to Heat Fans. Seeing how that public plea didn’t get much traction in Cleveland, LeBatard had another idea — to purchase a full-page ad in both the Cleveland Plain Dealer and the Akron Beacon Journal

Upon review, his proposal was completely denied because even newspapers don’t need ad revenue that badly.

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ESPN Decided It Needed to Take a Stronger Stance Against Stephen A. Smith

stephen a smithESPN, taking things a step further than Stephen A. Smith‘s long apology, has suspended the commentator for one week after he made gross and misguided comments about domestic abuse against women. The comments followed the NFL’s weak two-game suspension of Ray Rice after footage showed him dragging his unconscious wife out of a casino hotel after he allegedly hit her.

Smith made a lengthy broadcast speech after first trying to tweet-splain what he meant by his warning that women shouldn’t “provoke” men to violence. During the apology he was much more contrite, bringing up the women in his family and his outspoken stance against domestic violence.

To really bring the point home, ESPN also had a female commentator, Cari Champion, say many words after Smith was done. Most of those words were in support of her colleague, who wore his special purple tie for the occasion.

Clearly, the PR team was working overtime on this spectacle. Wisely, the network felt the need to do more, hence the suspension.

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Fan Caught Sleeping through Yankees/Red Sox Game Sues MLB and ESPN for $10 Million

Yankees fan caught sleeping suing ESPN for $10 million | New York Post

It’s embarrassing to be caught with your pants down (or, in this case, your very droopy eyelids), but one baseball fan who caught some flack for catching some Z’s at a recent Yankees vs. Red Sox game isn’t taking the criticism lying down — perhaps because he sleeps sitting up.

During a recent game between the two rival teams, Yankees fan Andrew Rector was filmed snoozing in his seat at Yankee Stadium. In response, Rector has filed a $10 million defamation suit against the team, ESPN and the MLB, stating that the ESPN commentators who covered the game — Dan Shulman and John Kruk — hurled an “avalanche of disparaging words” in his direction.

According to Rector’s typo-filled suit, Shulman and Kruk’s nationally-broadcasted “false statements” include suggestions that Rector is “not worthy” to be a Yankee fan, “is a fatty cow that need two seats at all time and represent symbol of failure,” and is “a confused individual that neither understands nor knows anything about history and the meaning of rivalry between Red Sox and New York Yankee.” Read more

Remember Parkour? ESPN SportsCenter Does.

Because it’s a Monday and everyone’s still hungover from Cannes and the most crushing tie in World Cup history, here’s ESPN SportsCenter’s attempt to go big on that “shareable content” concept with the help of a French acrobatic trend that hit its peak almost exactly a decade ago.

Behind the scenes brand placements? Check. Impressive physical stunts? Check. ”Guest appearances by former NBA star Rip Hamilton, University of Connecticut’s mascot Jonathan the Husky and SportsCenter anchor Steve Levy?” Check. The rebrand did its job, because before we watched it we might not have been able to tell you whether SportsCenter was still on the air.

(Creative work by Contagious/Shareability, the YouTube-focused production company behind some of your favorite recent viral hits.)

BEWARE: ESPN’s Darren Rovell May Have Stolen Your Press Release

rovell tweet

Yeah, but then again, so is this. So, we’re used to that from you.

Attention all flacks, the next time you send a press release to ESPN, be sure you understand what “copyright infringement” means. Why do we share that bit of professional advice? This article from Deadspin tells you everything you need to know, specifically about bottom feeder and bag-of-nothing Darren Rovell.

If you don’t watch ESPN, you’re not missing much. Here’s a guy that was at ESPN to talk sports business, which is to say he was the equivalent of a beat reporter at city hall who was thrust into healthcare because someone quit. That said, here’s his shtick … and you won’t believe this is his business.

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UPDATE: Sponsors Have Begun to Abandon the Clippers

 Los_Angeles_Clippers_logoWhat’s the number one sign that your CEO/spokesperson’s controversial behavior has gone from being a source of social media gossip to a real-life business concern?

It’s all about the sponsors, of course–and the biggest names behind the L.A. Clippers have begun to make their way toward the exits in a fashion more predictable than the menu at Paula Deen’s restaurant.

As Mediaite reported this morning, State Farm was the first big name to say “bye” after Steve Stoute of the brand’s ad agency Translation told ESPN that he’d recommended the move.

CarMax followed quickly behind, preceding Virgin America and KIA.

Famed celebrity publicist and Frederick & Associates founder Hunter Frederick gave us his straightforward take on the matter; that quote and some corporate statements after the jump.

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‘Most Influential New Yorkers on Twitter’ List Is Slightly Surprising

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We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.

Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?

Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.

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Lessons in Media Relations from Derek Jeter

Sure, Derek Jeter is a great athlete…but can he teach us anything about communications and media relations strategy?

Kwittken + Company CEO/friend of the site Aaron Kwittken’s most recent Forbes story says “yes”. In fact, Kwittken goes so far as to call the veteran shortstop “one of the greatest communicators of all time.”

His points:

  • Jeter sidestepped the sports media entirely by announcing his retirement on Facebook (which he primarily used to promote his charity in the past), prompting The Boston Globe to call him “the Yankee you can’t hate
  • When the frenzy around his search for that 3,000th hit got too hot in 2011, he turned not to ESPN but to HBO, which made a documentary about the story:

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