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Posts Tagged ‘Esquire’

Solar Energy Has a PR Problem: Massive Teepees of Doom are Killing Birds

Fried-Chicken-Set2Environmentalists had much to celebrate when the Ivanpah Energy Power Facility in California flipped its switch earlier this year and began powering 140,000 homes with clean energy.

Unfortunately, their joy translated into gloom for animal rights activists: somewhere between a thousand and 28,000 birds have since been fried to death in what’s been called “massive teepees of doom.”

Right now you’re probably thinking two things: first, tell me more; and secondly, that’s a pretty big range of alleged aviancide… is this truly a PR crisis for solar energy?

Credit goes to Esquire’s Michael Howard for an evocative piece describing how BrightSoure’s $2.2 billion plant is cooking birds alive when they fly through concentrated rays of sunshine:

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Journalist Matt Lauer Doesn’t Like Journalists

Well, that might be a bit of an oversimplification, but based on the comments on some of our hack vs. flack posts, we have a feeling that some PR vets will sympathize with Matt Lauer‘s general antipathy toward reporters and “the media” in general (ignoring the fact that he is one of the media’s most visible faces).

The biggest complaint Lauer mentions in his new Esquire interview is an inability to manage the message surrounding the sad departure of one Ann Curry from The Today Show. This makes sense, because his likability ratings took a nose dive after that incident. Here are some of his most interesting quotes.

On working in media:

I had five jobs in a row where I was either fired or canceled…After the fifth time, if you don’t look in the mirror and ask yourself some really serious questions about whether you’re cut out to be in this business, you’re an idiot.

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‘Cubes’ Takes a VIP Tour of Hearst Tower

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Revolving Door: ‘Vanity Fair’s List; the ‘Rookie’ Launch; Rev. Al Sharpton, and More

As predicted by The OutCast Agency’s TJ Snyder, the Vanity Fair annual “New Establishment” list has been revealed and there are techies aplenty at the top. Facebook‘s Mark Zuckerberg is number one for a second year, and also on the list are Sergey Brin and Larry Page from Google (#2); Apple’s Tim Cook and Jonathan Ive (#4); and Twitter’s Jack Dorsey (#5). (Facebook, Amazon, Andreeson Horowitz, Netflix, and Zynga are OutCast clients.)

New York has signed on as an advertising partner for teen fashion blogger Tavi Gevinson’s new site Rookie, launching on Monday. There was much talk about a partnership between Gevinson and former Sassy editor Jane Pratt. Those plans didn’t become reality, but word is that Pratt will be involved in some way, shape, or form with Rookie. Gevinson is 15 years old and EIC.

The Root talks with Rev. Al Sharpton about his new job with MSNBC.  He made his official, though troubled, debut this week.

Elle has partnered with H&M to make items available for sale on the magazine’s website.

Yahoo will launch programming targeting 25 to 54-year-old women in October. [via Mediapost]

For more changes across the media, click through.

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Revolving Door: Mark Halperin Steps in It, and More Media Changes


Mark Halperin, senior political analyst and editor-at-large for TIME, has been given a time-out of indefinite length after he said President Obama was “kind of a dick” during his presser yesterday.

The comment was made on Morning Joe, and Halperin had actually tried to warn the Morning Joe staff that he was going to say something off-color, asking if the show had prepared its “7-second delay button.” He apologized within minutes (17 to be exact) of making the comment, but the damage was already done.

TVNewser has statements from both MSNBC and Halperin. We have no words for this one.

After the jump, some of this week’s media highlights from mediabistro’s Revolving Door Newsletter.

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‘Esquire’ Launches in Malaysia

Esquire Malaysia, the 22nd edition of the men’s magazine, has launched. Esquire Malaysia is published in conjunction with Mongoose, which also produces the Time Out Malaysia Guides and other publications. Of course you recognize Robert de Niro (35th anniversary of Taxi Driver!). Vinod Sekhar, the other name on this premiere issue cover, was on Forbes’ list of wealthy people, but has recently run into some major legal trouble in Malaysia.