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Posts Tagged ‘Essence’

How to Land Your Clients a Spot in Essence

Essence-ArticleEssence, which calls itself the black women’s bible, is ripe for PR pitches. With 1.5 million issues in print (and 1 million online), this pub reaches a large, niche audience.

Editors at Essence want PR folks to know that they are inundated with press releases, so pitches need not be generic. Be sure to thoroughly research the brand before delivering your pitch:

“The number one thing I want publicists to know is that yes, Essence is a magazine for black women. Our mission statement is ‘We tell black women’s stories like no one else can.’ But,” [deputy managing editor Dawnie Walton] stressed, “you still need to know a little bit more about the brand than just pitching anything having to do with black people in general.” Also helpful: pitching to the right person. Take a look at the masthead and know who covers what to make a press release or story suggestion more targeted.

For more, including editors’ contact info, read: How To Pitch: Essence.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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5 Tips for Social Media Event Planning and Activation

Today we bring you a guest post courtesy of Cara Kleinhaut, founder of award-winning event creative, production and design agency Caravents. In the last few weeks alone, Caravents has organized and promoted events ranging from the Essence Black Women of Hollywood pre-Oscar week luncheon to InStyle‘s annual Golden Globes beauty lounge, the Playboy Superbowl party in New Orleans and a D.C. inauguration event sponsored by Target.

Here Cara presents 5 best practices and two case studies in effective social media event promotion and “activation.”

5 Best Practices for Social Media Activation at Big Events

  • Create a short, easy event hashtag. Be fun, relevant and clever when coming up with the hashtag. (Example: #MLKDay2013)
  • Showcase @handles and #hashtags prominently throughout the event on all printed materials, signage, screens, etc. This will make it easy for people to talk about your event on social media.

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‘Essence’ Pitches Should Have Both Insight and Information

For 42 years, Essence has been addressing the issues of importance for African-American women. Targeting Black women between the ages of 18 and 49, Essence is now more than a magazine. It’s a website with about one million unique monthly visitors, a music festival, and a special “Hot Hair” issue launched in 2010.

In Mediabistro’s latest “How to Pitch for PR” feature, we offer tips for getting your story into the pages of Essence.

“Black women come to Essence to get inspiration, insight, and relevant information about our culture they cannot find anywhere else,” said executive editor Vanessa Bush.

For more information about pitching Essence, click here. [Subscription required. Not an Avant Guild member? Click here for more info.]

And, ICYMI, we recently spoke with Essence icon Mikki Taylor and the magazine’s new EIC Constance C.R. White for MediabistroTV’s Media Beat program. Click here to check out those interviews on our YouTube channel.

Pitching Essence? First Understand the ‘Inner Workings’

With a circulation of 1.5 million and about a million unique monthly visitors to its site, Essence should be on your radar if you’re trying to reach the African-American female audience.

“Black women have grown up with us and their mothers have grown up with us,” Emil Wilbekin, managing editor of Essence.com tells Mediabistro.  “We’re the authority on Black women and we have a history of great journalism.”

Mediabistro’s latest “How to Pitch for PR: Essence” article offers tips on how to make your pitch stand out. For example, make sure you know what the editorial staff is working on at that moment.

“That ‘latest’ could include new services, hot products or breaking technology, which the powers that be are constantly looking to spread out over Essence‘s pages,” the article says.

Click here to read more.