Etch A Sketch rode a political gaffe to a bonafide PR win. Sensing an opportunity, they released this creative statement after Mitt Romney advisor Eric Gehrnstrom used the antique toy as a way to describe what happens when we move from primary season into the general election.
Shortly after the interview, both Newt Gingrich and Rick Santorum made appearances holding up an Etch A Sketch. They’ve kept up the Etch A Sketch-related attacks for days. Their supporters did the same. Santorum’s spokesperson Alice Stewart handed out the toys at a Romney gathering and then waved one on Anderson Cooper 360°.
As a result, Etch A Sketch’s stock skyrocketed. Is the recession so bad that we’re taking stock cues from bad metaphors?
Bigger question: Have Santorum and Gingrich benefited from their antics?