Facebook has been facing heat lately over a number of privacy issues, from integrating user information with third party websites, to inadvertently exposing chat logs, to drawing ire from consumer groups.

The negative feedback included a recent A1 New York Times story, titled, “Facebook Glitch Brings New Privacy Worries.”

Ethan Beard, director of Facebook’s developer network, dismissed the much of the noise as media chatter.

“There’s been a lot of interest from the media, from organizations and officials. But to be honest, the user response has been overwhelmingly positive,” he told Computerworld, without citing any specific feedback or data from Facebook’s more than 400 million users. Also, Ethan, here’s one big lesson in PR: don’t blame the media.

Certainly, Beard believes in some sort assemblance of privacy. When one visits his Facebook profile, the following message is displayed: “Ethan only shares some of his profile information with everyone. If you know Ethan, send him a message or add him as a friend.”

An interesting tidbit to note in relation to all of this is that Facebook Director of Communications Brandee Barker happened to go on maternity leave this week.

Taking all of this into account, we asked a a few technology PR pros for their opinions on the matter. After the jump are some thoughts from Chaim Haas, Senior Vice President, Technology & Emerging Media at Kaplow Communications. Specifically, Haas lays out three things Facebook could have done better, and three things they should do moving forward, from a PR perspective.

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