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Posts Tagged ‘Euro RSCG’

Spin the Agencies of Record

The Daily Caller reports that SKDKnickerbocker is representing Sandra Fluke, the Georgetown University law student who was at the receiving end of Rush Limbaugh’s outrageous statements a couple of weeks ago. The work is pro bono. The firm also worked on the red carpet for a D.C. screening of Game Change, the McCain/Palin HBO film.

The Atlantic City Alliance has hired Edelman to promote the seaside locale as a tourist destination. Advertising firm Euro RSCG is also working on the $30 million marketing campaign. [via]

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Spin the Agencies of Record: Evian Chooses Syndicate Media Group, and More

Evian has chosen Syndicate Media Group as its U.S. AOR handling public relations and social media work. According to the press release, the RFP included three other firms who were asked how they would have operated given a set of real Evian initiatives. Or, they were asked to propose new campaigns. Syndicate chose the latter. The firm will be working with the other Evian agencies – MKG, MPG/Mediacontacts, and Euro RSCG — and work will begin in the fourth quarter.

The Girl Scouts have chosen Edelman to lead its centennial PR efforts in 2012. The firm’s work will include media relations, consumer engagement, social media and issues management surrounding topics of importance to girls. The online initiatives will have a shelf life through 2013. CRT/tanaka will continue as AOR for the Girl Scouts providing crisis counsel and helping with centennial efforts.

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Roll Call: Taylor, IABC, MSLGroup, and More

Katina Scott has been appointed VP, brand planning director of  the marcomms and branding firm Taylor. Scott will work with P&G, Novartis, and she’ll work with fellow VP, brand planning director Michelle Leo on brand planning across Taylor’s offices. Scott has previously worked with a number of companies including Euro RSCG and Kaplan Thaler Group.

Julie Freeman is stepping down as president of the International Association of Business Communicators (IABC) after a decade filling the role. The organization is searching for a replacement and aims to have a selection by year’s end. [via Ragan.com]

MSLGroup‘s Boston office has a new MD. Meghan Gross has been charged with building the firm’s business in the New England region. She was previously the director of comms for the law firm Foley Hoag LLP. She replaces Ed Cafasso. [via PRWeek]

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Havas Reports Net New Business Up 46 Percent in 2010

Havas announced its 2010 earnings yesterday, reporting a 46 percent increase in net new business over 2009, bringing the total to  €1.9 billion (about $2.64 billion, based on today’s conversion rates). Among the wins were Revlon PR business for Euro RSCG Corporate Communications Middle East and the redesign of FNAC‘s global brand identity by BETC Design. Havas PR firms include Euro RSCG Worldwide PR and Abernathy MacGregor Group.

The company singled out accomplishments in the digital space, with digital accounting for 19 percent of the group’s revenue and key digital wins including Heineken in the U.S. and Unilever, which appointed Euro RSCG 4D as its global digital agency.

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Are You Prepared for a Bedbug-Related PR Crisis?

bedbug.jpg It’s both official and completely gross: New York City is the most bedbug-infested city in the nation. Take that Dayton!

Besides the headaches that the creepy-crawly critters are causing individuals, they’re proving themselves to be a PR problem for some businesses and public buildings. The latest attack was reported on the Empire State Building. Local retailer Hollister, an AMC movie theater in Times Square, and the New York Health Department have also been infested.

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From PR CEO to President of New York Academy of Art

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In a New York Times feature story, longtime PR executive David Kratz talks about his move into the arts. He is now President of the New York Academy of Arts.

Kratz’s PR career spanned more two decades. He started his own agency, Kratz & Co., which became Kratz & Jensen. The agency was sold in 2000 to Havas and was re-named Magnet Communications. In 2005 the agency joined the Euro RSCG division of Havas and took the name Euro RSCG Magnet. Kratz served as CEO of the agency. One of the biggest things for him in making the move was keeping his past hidden from students at the academy:

…almost no one there knew he had built and sold a public relations and marketing firm of 200 or so employees a few years before arriving at the academy. Nor did he mention that he’d served on the school’s board for a few years in the 1990s. “I was afraid it would discredit me in their eyes,” Mr. Kratz said.

Kratz was announced as the academy’s president last spring. Read the full story here.