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Posts Tagged ‘Exclusive’

Another Word the Media Should Really Learn to Use Properly

breaking newsFor what seems like this entire year, the phrase “Breaking News” has been questioned. You may remember a certain Malaysian airline flight that disappeared without a trace. Every story that came out was “breaking news.”

A rumor was heard: breaking news. A psychic had a dream: breaking news. A news crew may have a lead: breaking news. It was the news station who cried wolf all day long. We even had a great story about MSNBC’s Chuck Todd and his blatant disregard for the inherent meaning of the phrase.

Let’s now add to that lexicon of misnomers: Exclusive. Shall we? And TMZ, we’re looking at you.

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Attention! PR Grabs Keith O’Brien from PRWeek

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Exclusive: Another journalist jumped to a PR agency today as Keith O’Brien leaves his editor-in-chief post at PRWeek to join Attention!PR. O’Brien will focus on the tech and media practices at the roughly 25-person firm when he starts the job on April 29th. The firm handles work for The Daily Beast, Consumer Reports,,, and Mashable among other brands.

I took the opportunity to interview O’Brien to find out what prompted the move, and what he hopes to do and learn in his new life as a consultant. Incidentally, my co-editor Joe Ciarallo interviewed both O’Brien and Attention!’s founder Curtis Hougland in recent months. You can find those here and here.

PRNewser: How do you know Curtis and Attention? What attracted you to them?

O’Brien: I know Curtis through PRWeek. I have high respect for him, think the firm does great work, and has an impressive client list for a relatively new agency. I decided that I wanted to put into practice the things I learned while covering the industry. Attention was the perfect fit.

More after the jump:

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