Exclusive: Another journalist jumped to a PR agency today as Keith O’Brien leaves his editor-in-chief post at PRWeek to join Attention!PR. O’Brien will focus on the tech and media practices at the roughly 25-person firm when he starts the job on April 29th. The firm handles work for The Daily Beast, Consumer Reports, Bluefly.com, SocialMedia.com, and Mashable among other brands.
I took the opportunity to interview O’Brien to find out what prompted the move, and what he hopes to do and learn in his new life as a consultant. Incidentally, my co-editor Joe Ciarallo interviewed both O’Brien and Attention!’s founder Curtis Hougland in recent months. You can find those here and here.
PRNewser: How do you know Curtis and Attention? What attracted you to them?
O’Brien: I know Curtis through PRWeek. I have high respect for him, think the firm does great work, and has an impressive client list for a relatively new agency. I decided that I wanted to put into practice the things I learned while covering the industry. Attention was the perfect fit.
More after the jump: