Imagine for a minute that you’re Exxon. Feels pretty good, doesn’t it? You make so much money every year that numbers don’t even really apply any more. Everyone has to keep buying your product despite the fact that the average dude you stop on the street will say “Oh yeah, of course they personify the phrase ‘soul-sucking corporation’”, and you will always be notorious for overseeing one of the most infamous PR failures of the 20th century.
Now, what do you do if you’re looking for new ways to confirm all the negative stereotypes people hold about you? You get all litigious on the network that airs The League and It’s Always Sunny in Philadelphia, aka the best sitcoms on TV right now, because their logo has two x’s that interlock and everyone knows that your logo also has two x’s that interlock. It’s not rocket science, idiot. As Deadline puts it, you have to protect your brand “from funny shows.”
Our favorite part of the filing is the fact Exxon’s lawyers used internet comments to justify their case. That’s right.