As we scrolled through all those creative variations on the Human Rights Campaign‘s viral marriage equality avatar last week, we wondered: how often do brands benefit when taking specific stands on social issues? How often do such moves truly damage public perceptions? This isn’t a new debate, of course: last year everyone speculated about the effect that Chick-Fil-A’s official anti-gay status would have on its overall business. The answer in that case seems to have been “very little” — but what about other brands? Some choose to define themselves with bold stances, but most shy away.
Posts Tagged ‘Fab.com’
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With the media echo chamber focusing on the same top tier tech companies, startups have a harder time getting noticed. But at least now your client’s company doesn’t have to be from Silicon Valley to gain media traction. New York’s own Silicon Alley has attracted increased attention from tech reporters, due in part to the success of startups such as foursquare and Fab.com. As Devindra Hardawar, national editor for VentureBeat, said, “Now what’s happening in New York has become fascinating.”
Hardawar appeared on a panel at a PCNY event on Tuesday that also included NYC-based editors and reporters covering the tech and startups beat from GigaOM, Mashable, Business Insider and WNYC’s New Tech City morning radio show. The event was a follow-up to a June PCNY panel centered on mobile–and this time the topic was breaking through in the complex tech and startups space.
Recent stories the panelists wrote or produced should give PR pros some hints about the angles that hook them. Ki Mae Heussner, staff writer for GigaOM, focused on content hackathons as the future of textbooks. Alyson Shontell, an SAI editor for Business Insider, wrote about the size of startup companies’ user bases and whether ten million is the new one million when it comes to users. WNYC’s New Tech City radio host Manoush Zomorodi produced a segment featuring reporters learning to code. As Zomoradi observed, “their visits to different code training venues added texture and flavor” to reflect the reporters’ experiences.
We managed to miss most of the up-to-the-minute reporting about today’s totally awesome Foo Fighters concert because we were busy, you know, doing our jobs. But we just caught up on the news, and we are shocked to learn that Apple unveiled the new iPhone5 today as well—what a coincidence! We wondered why no one had been responding to our “I’m so hungry” status updates this afternoon!
Confession: we only learned of this earth-shattering event via our daily Fab.com promo email when we saw the headline “iPhone 5 Accessories – Designed By You, Only on Fab, By Quirky.” Come on–that line is both confusing and exciting, right?
We’re currently staring at our sad iPhone4 and trying to figure out how the new model is different, because we can be a little slow. We know that the 5 is slightly slimmer, that it takes “panoramic photos” (sorry Instagram), and that the screen is a little bigger. And of course the LTE wi-fi means faster Internet access everywhere, so we can download the new issue of The New Yorker while we’re in the shower and let it sit there unread without feeling guilty about wasting paper.
And, of course, the only question that matters: Can Apple continue to make Jobs-sized leaps into the future under the leadership of Tim Cook? Did the company make Steve proud today?