Face the Nation - PRNewser http://www.mediabistro.com/prnewser Your Daily PR Release Copyright 2013 Wed, 22 May 2013 15:00:23 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Are Political Twitter Buys Working? (Spoiler: Yes.) Have you signed on to Twitter recently, checked out the top of your feed and found yourself scrolling through messages that weren’t posted by accounts that you follow or re-tweeted by anyone you do? Us too! Oh, and have you noticed #areyoubetteroff trending over the last few days? So have we–and there’s a good reason for this. It’s called money.

You’ve probably realized by now that these unwanted messages are known as “promoted trends”, and they’re a tool almost always used by big businesses eager to get their PR spiel in front of as many eyeballs as possible without any inconvenient filters. They’re more than a little annoying, but we’ve accepted them as part of the Twitter landscape–much like sponsored Facebook ads.

We know you were wondering: Can politicians turn these tools into (rhetorically) formidable weapons? Yes, they can!  continued…

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]]> Patrick Coffee http://www.mediabistro.com/prnewser/political-twitter-buys-romney-rnc_b44314#disqus_thread http://www.mediabistro.com/prnewser/political-twitter-buys-romney-rnc_b44314 http://www.mediabistro.com/prnewser/?p=44314 Tue, 04 Sep 2012 17:26:49 +0000