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Posts Tagged ‘Facebook’

When Do Tech Updates and ‘Product’ Launches Deserve Their Own Press Events?

Good question.

You’ve probably already noticed that Facebook got plenty of media attention and a nice big stock bounce after timing the “Paper” announcement to coincide with its impressive Q4 earnings report. But as a certain friend of the site said, Zuckerberg could score headlines for installing new urinals in his office.

Facebook is not quite like any other brand, and of course events ultimately serve to impress multiple parties: journalists, stakeholders, advertisers and—indirectly—the general public.

The question: when is an announcement from an established tech company important enough to justify its own press event? Did Instagram Direct really deserve a “share a moment” night?

Facebook Responds to Princeton Naysayers: ‘I Know You’re Doomed, But What Am I?’

facebook-middle-fingerICYMI, earlier this week the nerds at Princeton University produced a study comparing social networks to viruses and predicting that Facebook would become a virtual ghost town by 2017 via dubious growth model data. It got a lot of attention for turning all those “Facebook is doomed” stories into “real science.”

Of course the Facebook team noticed it too—and yesterday data scientist Mike Develin responded with a “study” of his own that provides us with a pretty cool example of less-than-traditional damage control.

Develin and his fellow scientists created their own series of charts graphing, for example, the number of studies released by Princeton compared to its Google search rankings. Using the “correlation = causation” principle, they predicted (in jest) that the school’s student body would decline by 50% by 2018—and that it wouldn’t have any students at all by 2021.

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Facebook’s ‘Relationships Guy’ Would Like a Word with Your Clients

Handshake

You may have heard that Facebook‘s undergoing yet another series of tweaks to its news feed and advertising services, the most significant of which will be a new “what’s trending” feature that could theoretically place more of your content in front of targeted users’ eyes. We just hope it’s better than the company’s hashtag #fail.

On a more “on the ground level” level, Reuters reports that Dan Rose, vice president of partnerships for the Blue Dude Group, is on the lookout for brands and celebrities to form partnerships like the one that allowed Beyoncé to surprise everyone by announcing her new album release on Instagram.

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Facebook Sued for Faking It and Liking It

likefake

Meet Anthony Ditirro

He has filed a huge lawsuit because (in his opinion) Facebook posted a “sponsored story” that showed him endorsing USA Today, even though he claims never to have visited USA Today’s website or liked it on Facebook. Big deal, right? You may as well as made fun of Ditirro’s mother because dude went off.

Ditirro filed a class-action suit against Facebook under the assumption that if it happened to him, many others may have been created to “fake it,” although no one else has stepped forward yet.  And there’s more…

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NYT Shines Spotlight on Former Facebook Flack Brandee Barker

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Of course the entire New York Times staff does not read PRNewser obsessively. It’s just an amazing coincidence that Brandee Barker, former head of PR for Facebook, scored a full Times profile on the same day we included her in our second list of 14 tweeters to follow in 2014.

You’ve probably already seen Sheila Marikar‘s Times piece, but even if you have it’s worth a re-read to remind yourself why Barker currently serves as the go-to PR pro for startups, which all “want her on their side” at present.

Some highlights after the jump.

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Why Facebook’s New ‘Donate’ Feature Isn’t All That Charitable

...for nothing.

…for nothing.

Earlier this month The Big Blue Monster made some changes destined to annoy everyone who organizes a charity or works with nonprofit clients by making it harder for fans to see unpaid posts. This week the company followed that move with the announcement of its new “donate button” feature, which seems generous on its face but probably won’t minimize the backlash.

Why? It’s a classic case of “If a tree falls in the forest…”

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PR Win: Company’s Zinger of a Reply to Angry Customer’s Facebook Rant Goes Viral

liberty-response-hed-2013_0It’s so easy (and usually consequence-free) for a dissatisfied customer to hurl a sputtering rant at a company via social media, a few simple facts are often forgotten: 1. There are exceptions to the rule that the “customer is always right”; 2. There are often real human beings who run and monitor those social media pages and who are on the receiving end of such rants; 3. Said human beings have fingers, can type, and are fully capable of responding to tirades; And 4. A skewering review by a customer is not necessarily always bad PR for a company.

Take, for example, a recent Facebook interaction between a disgruntled customer and small Washington-based business Liberty Bottleworks — this back-and-forth took the stereotypical image of a soulless company stepping all over a little customer and flipped it on its head, proving that sometimes the customer is the bully, while the company is the one valiantly sticking up for the little guy (its employees) and good, old-fashioned values.

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Does Everyone Else Hate These Facebook Changes As Much As We Do?

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We’d say he’s laughing with us, but we’re not laughing.

Notice anything different about your brand/blog/client Facebook page recently? Uh huh. Take a look at these reach numbers:

Screen Shot 2013-12-11 at 12.46.46 PM

Versus statistics for the same page just a couple of weeks ago:

Screen Shot 2013-12-11 at 4.37.29 PM

Yeah, the numbers are small because whatever. But that’s a pretty big difference, and we have a sneaking suspicion it can all be attributed to Facebook’s new algorithm. A recent report from Ignite confirms that brand pages have suffered a 44% decline in exposure in the last nine days alone.

How’s that “tinkering with our revenue streams” experiment going, Mark? Let’s take a dive into the big blue rabbit hole…

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Port Authority PD, Social Media Saved Possible Suicide Attempt in New Jersey

The George Washington Bridge and two angels in PAPD clothing

The George Washington Bridge and two angels in PAPD clothing

For all those old codgers in PR who believe social media have no place in the workplace, may I present this story from CNN presented by the Port Authority of New York and New Jersey Police Department.

Got your attention, yet, you gomers?

Imagine trolling through Facebook to see what your disgruntled ex is doing on a Saturday, and you come across this alarming information in your timeline:

“Thinking of jumping,” an unnamed 18-year-old posted to his Facebook profile, alongside a photo of the George Washington Bridge spanning the Hudson River.

That disturbing post caused some friend to drop the Cheetos and the remote to call police in Paterson, N.J., who in turn alerted the Port Authority Police Department about 1 p.m. Tuesday, according to the PAPD. What happened next is anything short of a viral miracle…

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Journalists Prefer Twitter to Facebook, and Here’s Why

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Do you follow any of your favorite journalists on Facebook?

The ‘book made it pretty easy for journos to create a “community” by allowing people outside their friend list to follow them and check out the stuff they share. Twitter also only gets about 10% of the traffic, so wouldn’t it make sense for every aspiring journalist to use Facebook for self-promotion?

Not really—and Ezra Klein of The Washington Post explained why:

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