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Posts Tagged ‘Facebook’

Facebook’s New Ad Campaign: ‘We’re Still Relevant!’

Someone at Facebook read all your headlines. The company knows that you’re not as excited by your friends’ political rants as you once were and that you really don’t get the new algorithm (just like you didn’t get the need for a “news feed” back in 2006).

In response to this perceived decline, Facebook released a set of ads created by Weiden + Kennedy and designed to remind you of its own usefulness in terms of that whole “interacting with friends/co-workers/elementary school classmates” thing over the past month or so.

Here’s one:

And a couple more after the jump.

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Here’s How NOT to Respond to a Copyright Issue: Magazine Sends Photographer Profanity-Laced, Threatening Email

We’ve been following Adweek‘s coverage of a he-said-she-said fiasco too bizarre to be ignored, and now that both parties have provided the news source with conflicting statements, the behavior of the magazine involved seems to have gone far past questionable and has entered the realm of actively self-destructive. In fact, if PR failures were presents, this debacle would be the gift that just keeps on giving.

Kathy Shea Mormino, who runs the popular backyard chicken website The Chicken Chick, says it all started when a fan alerted her that one of her copyrighted photos appeared on Survival Magazine‘s blog and Facebook page. As the magazine had not asked her permission to use her photograph, Mormino says she sent a Facebook message and an email to the publication, explaining the situation and requesting that her image be removed. When the magazine did not respond to her messages or take down the picture, Mormino filed a copyright infringement complaint with Facebook, which led the social network to remove the photo from the magazine’s Facebook page.

The magazine’s response to Mormino’s actions shocked her so much, that she shared it (along with the below screenshot as proof) with her fans on her own Facebook page, saying, “THIS is the email I just received from Survival Magazine. What on earth is WRONG with some people?!”

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5 Most Important Findings from Vocus ‘State of the Media’ Survey

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Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.

We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.

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Sheryl Sandberg and Getty Images Want Stock Photos to Be a Little Less Sexist

Here’s a story that most people working in digital media should appreciate.

Sheryl Sandberg of Facebook/Lean In—or someone in her employ—recently noticed that the existing stock image catalog doesn’t offer a whole lot of variety when it comes to professional womenNew York magazine recently made light of this fact, but we’ll just present the “public relations professional woman” below (and this pic is relatively tame):

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Looks like they have a point.

Now click through for an example of Getty Images‘ new and improved stock pics from yesterday’s New York Times slideshow

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Progressive’s ‘Flo’ Parodies All Those Facebook ‘Look Back’ Videos

Flo‘s Facebook “Look Back” video is better than yours.

Why? Because like she memorably stated in a 2010 Progressive commercial, few things go so well together as “unicorns and glitter.”

After Progressive’s leading lady was conspicuously absent from the Super Bowl ad lineup, we were concerned she might be on her way out. But fear not, fellow Flo-fans! It looks as though our favorite crimson-lipped, insurance-pushing optimist is back — and ready to see your nostalgic Facebook video and raise you an epic, Unicorn-rights-centric one of her own.

And in case you somehow weren’t aware that Flo had her own Facebook page (where have you been?), the upcoming weekend is a perfect time to catch up on all the rhyming, randomness, and, of course, unicorns!

STUDY: 50% of Kids Use Social Media Before They Turn 10

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This is alternately informative and disturbing: a new study by UK Internet safety non-profit Knowthenet found that a majority of children begin using social media before they even turn ten years old.

The top networks they use, in order: Facebook, WhatsApp, BBM (it’s a British thing) and Snapchat. So maybe our society is a little too social? Also:

“The poll found 21 per cent of children had posted negative comments, starting from an average age of 11, and 26 per cent had ‘hijacked’ another person’s account and posted without permission.”

Pre-teen trolls? Now we’ve seen it all. There’s an infographic after the jump.

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Facebook PR Really Wants Famous People to Post During the Super Bowl

TETRRF-00013166-001OK: one last Super Bowl post before the big weekend, because this one provides us with a glimpse inside the Facebook PR team’s strategic manual.

This morning Re/code posted on a letter sent by the Facebook team to a talent agency in which the network explains the rewards public personalities will receive for participating in a little pigskin experiment.

The idea: big names will start a “WatchWith Party” by simply posting Super Bowl-related stuff and using the hashtags #FBWatch and #SB48 (because everyone uses Facebook hashtags).

You want to read the conditions, don’t you?

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When Do Tech Updates and ‘Product’ Launches Deserve Their Own Press Events?

Good question.

You’ve probably already noticed that Facebook got plenty of media attention and a nice big stock bounce after timing the “Paper” announcement to coincide with its impressive Q4 earnings report. But as a certain friend of the site said, Zuckerberg could score headlines for installing new urinals in his office.

Facebook is not quite like any other brand, and of course events ultimately serve to impress multiple parties: journalists, stakeholders, advertisers and—indirectly—the general public.

The question: when is an announcement from an established tech company important enough to justify its own press event? Did Instagram Direct really deserve a “share a moment” night?

Facebook Responds to Princeton Naysayers: ‘I Know You’re Doomed, But What Am I?’

facebook-middle-fingerICYMI, earlier this week the nerds at Princeton University produced a study comparing social networks to viruses and predicting that Facebook would become a virtual ghost town by 2017 via dubious growth model data. It got a lot of attention for turning all those “Facebook is doomed” stories into “real science.”

Of course the Facebook team noticed it too—and yesterday data scientist Mike Develin responded with a “study” of his own that provides us with a pretty cool example of less-than-traditional damage control.

Develin and his fellow scientists created their own series of charts graphing, for example, the number of studies released by Princeton compared to its Google search rankings. Using the “correlation = causation” principle, they predicted (in jest) that the school’s student body would decline by 50% by 2018—and that it wouldn’t have any students at all by 2021.

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Facebook’s ‘Relationships Guy’ Would Like a Word with Your Clients

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You may have heard that Facebook‘s undergoing yet another series of tweaks to its news feed and advertising services, the most significant of which will be a new “what’s trending” feature that could theoretically place more of your content in front of targeted users’ eyes. We just hope it’s better than the company’s hashtag #fail.

On a more “on the ground level” level, Reuters reports that Dan Rose, vice president of partnerships for the Blue Dude Group, is on the lookout for brands and celebrities to form partnerships like the one that allowed Beyoncé to surprise everyone by announcing her new album release on Instagram.

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