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Posts Tagged ‘Facebook’

PR Win: Company’s Zinger of a Reply to Angry Customer’s Facebook Rant Goes Viral

liberty-response-hed-2013_0It’s so easy (and usually consequence-free) for a dissatisfied customer to hurl a sputtering rant at a company via social media, a few simple facts are often forgotten: 1. There are exceptions to the rule that the “customer is always right”; 2. There are often real human beings who run and monitor those social media pages and who are on the receiving end of such rants; 3. Said human beings have fingers, can type, and are fully capable of responding to tirades; And 4. A skewering review by a customer is not necessarily always bad PR for a company.

Take, for example, a recent Facebook interaction between a disgruntled customer and small Washington-based business Liberty Bottleworks — this back-and-forth took the stereotypical image of a soulless company stepping all over a little customer and flipped it on its head, proving that sometimes the customer is the bully, while the company is the one valiantly sticking up for the little guy (its employees) and good, old-fashioned values.

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Does Everyone Else Hate These Facebook Changes As Much As We Do?


We’d say he’s laughing with us, but we’re not laughing.

Notice anything different about your brand/blog/client Facebook page recently? Uh huh. Take a look at these reach numbers:

Screen Shot 2013-12-11 at 12.46.46 PM

Versus statistics for the same page just a couple of weeks ago:

Screen Shot 2013-12-11 at 4.37.29 PM

Yeah, the numbers are small because whatever. But that’s a pretty big difference, and we have a sneaking suspicion it can all be attributed to Facebook’s new algorithm. A recent report from Ignite confirms that brand pages have suffered a 44% decline in exposure in the last nine days alone.

How’s that “tinkering with our revenue streams” experiment going, Mark? Let’s take a dive into the big blue rabbit hole…

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Port Authority PD, Social Media Saved Possible Suicide Attempt in New Jersey

The George Washington Bridge and two angels in PAPD clothing

The George Washington Bridge and two angels in PAPD clothing

For all those old codgers in PR who believe social media have no place in the workplace, may I present this story from CNN presented by the Port Authority of New York and New Jersey Police Department.

Got your attention, yet, you gomers?

Imagine trolling through Facebook to see what your disgruntled ex is doing on a Saturday, and you come across this alarming information in your timeline:

“Thinking of jumping,” an unnamed 18-year-old posted to his Facebook profile, alongside a photo of the George Washington Bridge spanning the Hudson River.

That disturbing post caused some friend to drop the Cheetos and the remote to call police in Paterson, N.J., who in turn alerted the Port Authority Police Department about 1 p.m. Tuesday, according to the PAPD. What happened next is anything short of a viral miracle…

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Journalists Prefer Twitter to Facebook, and Here’s Why


Do you follow any of your favorite journalists on Facebook?

The ‘book made it pretty easy for journos to create a “community” by allowing people outside their friend list to follow them and check out the stuff they share. Twitter also only gets about 10% of the traffic, so wouldn’t it make sense for every aspiring journalist to use Facebook for self-promotion?

Not really—and Ezra Klein of The Washington Post explained why:

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Study: Teens Can’t Decide Which Social Network They Like Least

shutterstock_139231757This week Facebook admitted that it’s witnessed a big drop in use among teens, who apparently no longer want to post selfies where grandma can see ‘em.

If you work anywhere near social media, this might be a big deal—but then you probably hear lots of predictions as to which network will rule the crucial Millennial demo or which will be the new rising star (Hint: it’s Pinterest). Our reaction to the news? Meh.

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Perception vs. Intention as Demonstrated by Facebook ‘Hot Mom’ Backlash

feb06a8d-e7ad-495d-8841-d859157ac54f_What-s-Your-ExcuseBy now, you’ve probably seen this picture of fitness enthusiast and mother of three Maria Kang, complete with the line “What’s your excuse?” printed above her trim, toned self. The image has garnered more than 16 million views on Facebook and over 12,000 comments. While a fair amount of those comments are positive and supportive, many accuse Kang of contributing to the culture of “fat shaming”, and call her a “bully” and worse.

It’s not news that Americans have an obsession with our bodies, especially those of women, and any supermarket magazine can demonstrate our hyper-focus on the ways in which women’s bodies change with pregnancy and motherhood; every other headline is about someone ballooning up while growing a human being inside them, or about the remarkable speed at which a celebrity mom “got her body back.” Given the unrealistic expectations that women are exposed to every day, Kang told Yahoo’s Shine that she could understand why some women reacted as defensively as they did.

“I think people struggle with their weight…When you add on being a mother — and the pressures we face to have it all and be everything, including fit — the expectations are so high. I think some moms saw the picture and just said, ‘This is ridiculous.’”

But what she intended, she said, was something else entirely. Read more

Two Recent Breast Cancer Awareness Campaigns That Confuse Us

Over the past few years, a fair amount of controversy has surrounded Breast Cancer Awareness Month and many of its related campaigns — Susan G. Komen‘s PR troubles, the question of whether the disease suffers from “overawareness“, discussions about how fundraising dollars can best be used, and heated debate over the benefits and risks of screenings have landed related campaigns in a scrutinizing spotlight. While we aren’t going to delve into all of the debates here (because we’d never do the subject the justice this New York Times article does), we did want to share our two cents about a couple of campaigns we’ve come across this year that have either inspired “WTF moments” or at least made us wonder about their usefulness.

First, we’ve seen the below image pop up all over Facebook during the past two weeks. If you’ve seen it and didn’t bat an eye, or if you saw it and shared it, kindly take a second, closer look.


Questionable use of capital and lowercase letters aside, what is with the first line? “Support Breast cancer.” Really? Not “support awareness”; not “support research”; not “support screenings”, but this ad would just have us support the disease itself?

Furthermore, what does “setting your tatas free” actually accomplish, other than making car rides, stairs and jogging uncomfortable? This just doesn’t seem to have been thought through all the way, and falls under the category of “Hey, it’s October — better do something booby-related whether or not it makes sense or helps anyone.” Read more

Facebook and Google Seem Serious About ‘Cheap Internet for All’ CSR Projects

him again...

When Mark Zuckerberg first announced his plans to create a free wi-fi program for the third world, quite a few responded skeptically. Was this simply a stunt designed to make Facebook look more like a responsible corporate citizen and less like Grand Theft Auto’s “LifeInvader” while adding millions to membership rolls?

Now it seems that most of tech’s biggest names are on the same page, and various projects that look and sound very similar to are moving forward with support from the big boys. The most prominent project to date is the Alliance for Affordable Internet, or A4AI, which gained a good bit of attention this week thanks to the backing of the largest names in tech: Google, Yahoo, Microsoft, Cisco Systems and, yes, Facebook. The fact that Tim Berners-Lee, aka the inventor of the World Wide Web, serves as the project’s public face only adds to its credibility.

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Shocker: Carnival Cruise Lines Wins Monopoly’s ‘Battle of the Brands’

1393469_10151678047851517_1385101363_n-1If that headline seems like a mistake, we thought so too; especially when you consider that Carnival Cruise Lines, with all of its incredibly bad press of late (“poop cruise,” anyone?) went head-to-head with brands like Coke, Transformers and Electronic Arts in Monopoly‘s recent Facebook contest, “Battle of the Brands.”

Earlier this week, in an effort to promote its new game, the brand-oriented Monopoly Empire, Hasbro created a Facebook “Battle of the Brands” contest for its fans. The winner would be the first brand to rack up 5,000 likes on its #BattleoftheBrands Facebook post. The competing companies included Carnival Cruise Lines, Transformers, Chevrolet, Fender Guitar, Nestlé, Beats by Dre, eBay, X Games, Nerf, Ducati, Electronic Arts, JetBlue, Coca-Cola and Yahoo.

And, incredibly, the brand to come out on top was Carnival.

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Study: Facebook Can Get Kind of Depressing

Take off your tie and get comfortable.

Here’s an alternately insightful and discouraging report on how social media has changed the way we relate to each other. Seems like the small thrills of interacting with people and brands on Facebook just can’t measure up to the experience of seeing them in real life.

By requiring participants to answer questions about their mindsets via text message throughout the day, researchers got a better impression of how social activity affected their moods—and it wasn’t all pretty. The more time users spent connected to the network between texts, the more likely they were to report an emotional drop by study’s end.

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