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Posts Tagged ‘Facebook’

Study: Teens Can’t Decide Which Social Network They Like Least

shutterstock_139231757This week Facebook admitted that it’s witnessed a big drop in use among teens, who apparently no longer want to post selfies where grandma can see ‘em.

If you work anywhere near social media, this might be a big deal—but then you probably hear lots of predictions as to which network will rule the crucial Millennial demo or which will be the new rising star (Hint: it’s Pinterest). Our reaction to the news? Meh.

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Perception vs. Intention as Demonstrated by Facebook ‘Hot Mom’ Backlash

feb06a8d-e7ad-495d-8841-d859157ac54f_What-s-Your-ExcuseBy now, you’ve probably seen this picture of fitness enthusiast and mother of three Maria Kang, complete with the line “What’s your excuse?” printed above her trim, toned self. The image has garnered more than 16 million views on Facebook and over 12,000 comments. While a fair amount of those comments are positive and supportive, many accuse Kang of contributing to the culture of “fat shaming”, and call her a “bully” and worse.

It’s not news that Americans have an obsession with our bodies, especially those of women, and any supermarket magazine can demonstrate our hyper-focus on the ways in which women’s bodies change with pregnancy and motherhood; every other headline is about someone ballooning up while growing a human being inside them, or about the remarkable speed at which a celebrity mom “got her body back.” Given the unrealistic expectations that women are exposed to every day, Kang told Yahoo’s Shine that she could understand why some women reacted as defensively as they did.

“I think people struggle with their weight…When you add on being a mother — and the pressures we face to have it all and be everything, including fit — the expectations are so high. I think some moms saw the picture and just said, ‘This is ridiculous.’”

But what she intended, she said, was something else entirely. Read more

Two Recent Breast Cancer Awareness Campaigns That Confuse Us

Over the past few years, a fair amount of controversy has surrounded Breast Cancer Awareness Month and many of its related campaigns — Susan G. Komen‘s PR troubles, the question of whether the disease suffers from “overawareness“, discussions about how fundraising dollars can best be used, and heated debate over the benefits and risks of screenings have landed related campaigns in a scrutinizing spotlight. While we aren’t going to delve into all of the debates here (because we’d never do the subject the justice this New York Times article does), we did want to share our two cents about a couple of campaigns we’ve come across this year that have either inspired “WTF moments” or at least made us wonder about their usefulness.

First, we’ve seen the below image pop up all over Facebook during the past two weeks. If you’ve seen it and didn’t bat an eye, or if you saw it and shared it, kindly take a second, closer look.

Facebook

Questionable use of capital and lowercase letters aside, what is with the first line? “Support Breast cancer.” Really? Not “support awareness”; not “support research”; not “support screenings”, but this ad would just have us support the disease itself?

Furthermore, what does “setting your tatas free” actually accomplish, other than making car rides, stairs and jogging uncomfortable? This just doesn’t seem to have been thought through all the way, and falls under the category of “Hey, it’s October — better do something booby-related whether or not it makes sense or helps anyone.” Read more

Facebook and Google Seem Serious About ‘Cheap Internet for All’ CSR Projects

him again...

When Mark Zuckerberg first announced his plans to create a free wi-fi program for the third world, quite a few responded skeptically. Was this simply a stunt designed to make Facebook look more like a responsible corporate citizen and less like Grand Theft Auto’s “LifeInvader” while adding millions to membership rolls?

Now it seems that most of tech’s biggest names are on the same page, and various projects that look and sound very similar to Internet.org are moving forward with support from the big boys. The most prominent project to date is the Alliance for Affordable Internet, or A4AI, which gained a good bit of attention this week thanks to the backing of the largest names in tech: Google, Yahoo, Microsoft, Cisco Systems and, yes, Facebook. The fact that Tim Berners-Lee, aka the inventor of the World Wide Web, serves as the project’s public face only adds to its credibility.

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Shocker: Carnival Cruise Lines Wins Monopoly’s ‘Battle of the Brands’

1393469_10151678047851517_1385101363_n-1If that headline seems like a mistake, we thought so too; especially when you consider that Carnival Cruise Lines, with all of its incredibly bad press of late (“poop cruise,” anyone?) went head-to-head with brands like Coke, Transformers and Electronic Arts in Monopoly‘s recent Facebook contest, “Battle of the Brands.”

Earlier this week, in an effort to promote its new game, the brand-oriented Monopoly Empire, Hasbro created a Facebook “Battle of the Brands” contest for its fans. The winner would be the first brand to rack up 5,000 likes on its #BattleoftheBrands Facebook post. The competing companies included Carnival Cruise Lines, Transformers, Chevrolet, Fender Guitar, Nestlé, Beats by Dre, eBay, X Games, Nerf, Ducati, Electronic Arts, JetBlue, Coca-Cola and Yahoo.

And, incredibly, the brand to come out on top was Carnival.

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Study: Facebook Can Get Kind of Depressing

Take off your tie and get comfortable.

Here’s an alternately insightful and discouraging report on how social media has changed the way we relate to each other. Seems like the small thrills of interacting with people and brands on Facebook just can’t measure up to the experience of seeing them in real life.

By requiring participants to answer questions about their mindsets via text message throughout the day, researchers got a better impression of how social activity affected their moods—and it wasn’t all pretty. The more time users spent connected to the network between texts, the more likely they were to report an emotional drop by study’s end.

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You Can Now Search for Any Public Facebook Post in History

shutterstock_13795810

It’s a good thing that Facebook now allows users to edit posts long after they go live, because the site’s latest upgrade means that every single public post and status update from its beginnings way back in 2004 is now searchable by anyone.

While the new “Graph Search” elements will allow users to do mildly amusing things like check out all the latest status updates from D.C.’s National Mall or figure out whether any of their friends have ever posted Seinfeld clips, it will also allow any random person to review a given user’s entire Facebook history—and you’d be surprised how many people haven’t customized their privacy settings.

Here’s how the new change could affect PR:

  • It will allow for more in-depth research if needed, because you can exhaustively pore over the history of a potential client/person of interest
  • You can more accurately gauge the public’s perception of a given topic, company or personality
  • Reputation management projects may be even harder for clients with sketchy posting histories, because now you have nearly a decade’s worth of material to review

We should note that each of these points would be irrelevant if not for the fact that quite a few Facebook users have never made their profiles private, thereby leaving their interests and opinions online for the whole world to see.

How much difference will this change make?

You Can Edit Existing Facebook Posts Now

Here’s some good news via sister site AllFacebook: you don’t have to worry quite as much about typos on clients’ posts.

This change was a long time coming. Zuck and company started testing it in June, and while they supposedly told InsideFacebook that it would go through a slow launch, we can already use it on our personal page. All you have to do is click on that invisible downward-facing arrow in the top right hand corner and choose the edit option.

Here’s how it looks:

Screen Shot 2013-09-27 at 1.05.28 PM

Before you ask: administrators can edit posts on pages they manage, and the new feature also applies to event pages and photo albums.

Of course this doesn’t mean PR pros and marketers can abandon our twin obsessions with grammar and spelling. But it does give us a “get out of jail free” card for Facebook posts. No such offer from Twitter, unfortunately.

One question: why did this take so long?

How to Help Your Brand Connect to LGBT Audiences

Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.

That’s according to Community Marketing Inc., a gay-centric research organization that just released its 7th annual LGBT community survey of more than 30,000 consumers in 100 different countries. Their findings should help marketing/PR pros better understand the community.

The fact that LGBT individuals “keep up with online media” isn’t much of a revelation, but here are some more interesting conclusions:

  • “LGBT” is the preferred term for gays, bisexuals and transgender individuals, though gay men are equally receptive to the phrase “gay and lesbian”. Words like “queer”, “rainbow” and “gay-welcoming” are less effective (probably because they’re condescending).
  • Consumers prefer that corporate communications refer to their legal relationships with the terms “spouse” or “husband/wife”, though “partner” also works. Dated terms like “significant other” and “gay couple” don’t test so well.

Food-Delivery Service Proudly Advertises on Porn Sites, Calls them the ‘Unicorns’ of Web Marketing

Its traffic figures are huge, buying ad space on its sites is relatively cheap, and it’s a pretty safe bet that your ads would stand out, as your competitors likely aren’t placing their marketing there. With such a description, one might wonder what great untapped marketing resource could possibly be so alluring, yet so under-utilized. The answer, friends, is porn sites. Most brands (aside from those selling adult products), don’t even consider advertising on such sites, as the potential for huge numbers of eyes on their ads is simply not worth the obvious PR pitfalls of being associated with graphic adult content.

But food-delivery service EAT24 has no such qualms.

The company not only proudly touts its app and services on naughty websites, but has also written a detailed blog post explaining why and how it went “where no marketing team has gone before. Well, at least not without clearing their browser history afterward.”

“When we start a new marketing campaign,” states the post, “one of our main goals is to maximize ROI” while staying within budget. The post goes on to explain:

“We don’t really like throwing piles of cash at huge traditional media campaigns. We prefer to be smart with our money, which is why we have to come up with creative and unique marketing strategies to fit our budget and brand. It’s an eternal quest to find the perfect ad platform with really high traffic, and dirt cheap inventory. Basically, a unicorn.”

The company says it has discovered just such a mythical marketing platform:

“The solution: PORN, the Internet’s unicorn. Read more

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