The new program, “Failure Club,” will follow ordinary people as they try to accomplish something they’ve always wanted to but haven’t for fear of failure. Of course, Spurlock has built his career on documentaries like Super Size Me and The Greatest Movie Ever Sold, where he puts himself at the center of the story the film is telling. (You can check out our Media Beat interview with Spurlock where he talks about his method and his movies.)

You’ll recall that Spurlock has turned to the Web for help with projects previously, auctioning off the naming rights to a TED talk he delivered earlier this year. If you or someone you know in the New York area would be interested in participating, click here for more information on how to apply. Deadline is October 7.

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