Kraft Foods is seeking a firm as it prepares to spin off its snacks business, which is worth $31 billion. Brands include Oreo and Cadbury. The Holmes Report says five agencies are being considered; they will be making presentations to Kraft in London on Monday focused on product launches and snacking behavior. The decision will be made within two months.
Calysto Communications has been hired to provide global PR, social media, and media relations services to network performance management company SevOne. The firm will target Southeast Asia and Australia, Europe, North America, Latin America, and South Africa with its efforts. [via]