Family Circle Magazine’s Presidential Cookie Bake-Off, which traditionally pits the cookie recipe of the current First Lady against that of the First Lady Hopeful, first occurred in 1992 and has now spanned six elections. What began as PR damage control for Hillary Clinton before the 1992 election (after she was accused of being out of touch with stay-at-home, cookie-baking women), has, oddly, become a rather prophetic indicator of the likely outcome of presidential elections. With the exception of Cindy McCain, every winner of the bake-off has gone on to the White House.

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New Career Opportunities Daily: The best jobs in media.

Photo: Reuters

Pew Research Center data shows that coverage of Occupy Wall Street has reached early Tea Party levels. The research indicates that, after a slow start, the turning point was a question posed to President Obama during a presser last week. During the first week of October, OWS consumed seven percent of news coverage.

The Wall Street Journal Europe may be in hot water over allegations it sold copies of the paper in bulk to a consulting company it has close business ties to in order to maintain circulation numbers. In other News Corp. news, more investors are calling for Rupert Murdoch to get dumped from the company board. Investors are also questioning the board members’ ability to effectively and lawfully run the company because of its deference to Murdoch.

Rachael Ray is moving her magazine Every Day with Rachael Ray from Reader’s Digest Association to Meredith. Reader’s Digest Association has experienced the turmoil of multiple CEOs over the past five months. And EDWRR has taken hits in circ and advertising numbers recent months. [via NY Post]

The New York Times has announced plans to cut 20 newsroom staffers. The paper hopes that 20 candidates will volunteer for buyouts. The company is also seeking to save some money in its business units. The NYT will announce third quarter earnings next Thursday.

Click through for more of this week’s media changes.

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New Career Opportunities Daily: The best jobs in media.

Jane Bianchi has been named senior news editor at Seventeen. She had been associate health editor at Family Circle.

John Koblin has been named media reporter at WWD. He had been media reporter at The New York Observer.

Nitsuh Abebe has been named pop music critic at New York. He had been writer at Pitchfork.

Katherine Heintzelman has been named entertainment editor at Parade. She had been entertainment director at More.

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New Career Opportunities Daily: The best jobs in media.