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Posts Tagged ‘fashion’

STUDY: Spanx Could Be Squeezing the Money out of Your Organs

spanx-funnyDear Spanx, Your product is killing women’s ability to reproduce. Love, ‘Merica Pissed-off Females. 

Doesn’t sound like a grand marketing campaign, but thanks to some folks with a Ph.D. and waaaay too much time on their hands, we have this interview from HuffPo who interviewed three gastroentrologists about that very unfortunate slogan.

Bad celebrity endorsement too.

SPOILER ALERT: This randy kind of shapewear prevent you from having a healthy bowel movement, digesting a steak or being able to other things with your body that is so disgusting, we dare not discuss it in this highly educated forum.

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American Apparel Features Mannequins with Grooming Issues

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So, um? Yeah.

Welcome to the newest trend in fashion — ‘real’ mannequins in need of a Brazilian wax. STAT! American Apparel believes this should be a trend in fashion — real women.

While I agree that silicon and other sundry injections have ruined a healthy image of what a woman should be, this real woman is only fashionable in the Amazon (because trimming with a buck knife could nick a little), the Arctic (because a girl needs to stay warm) and possibly Amish communities (because advertising doesn’t get there much).

And this isn’t the first time American Apparel has gone crazy in advertising and marketing.

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Top Fashion Journalist Says the Hack/Flack Game Has Changed

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“Whenever John Fairchild, the legendary god of Fairchild Publications, was asked for his own job description, his answer proved quick and succinct: ‘I’m a reporter.’”

It’s not like that anymore, though—at least not according to this WWD report on publicists behaving…differently.

Fashion journalist Bridget Foley writes that brands in her space have increased their efforts to actively control the narrative, becoming a little less human in the process.

Foley’s biggest irritation came from an encounter with a rep who insisted that a writerly icon take his seat (before being directed to do so) at an awards show rather than spend a minute speaking to another WWD reporter covering the event.

But she has several other key points:

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U.S. Postal Service to Launch Clothing Line

Today in No, We Don’t Mean the Band News: The U.S. Postal Service, currently suffering from something of a PR crisis, just announced plans to develop its own clothing line with menswear maker Wahconah Group.

Before you ask, this is not a joke–here’s the press release to prove it.

The apparel and accessories line, designed to be “on the cutting edge of functional fashion”, will be called “Rain, Heat and Snow” in honor of the unofficial USPS motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

It won’t just be the usual shirts, hats and footwear–it will include “wearable technology” like jackets with built-in iPod controls so mailmen can more effectively ignore the outside world while on their usual routes, controlling the free flow of information.

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Vena Cava Brings Humor to High Fashion PR

Time for the totally true generalization of the day: the world of high fashion has a very tenuous connection to reality. It operates at a disconnect from the general public–and we can’t think of a single big-name designer brand that does the thing we call “humor” well (if at all).

One of the most obvious signs of the distance between Fashion with a capital F and your average dude/girl on the street are the unbearably artsy “fashion films” that design houses use to launch new campaigns. For that reason, we love Vena Cava‘s new short, created to promote the label’s “economy” line Viva Vena and brought to our attention by the quick wits at the Fashionista blog.

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