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Posts Tagged ‘FedEx’

FedEx Responds to Indictment for Shipping Items From Illegal Online Pharmacies

fedex truckFedEx is facing a 15-count indictment including a conspiracy to distribute controlled substances charge, stemming from allegations the shipping company did not heed warnings from US drug officials that illegal online pharmacies were using the company’s services to ship prescription drugs. FedEx SVP Patrick Fitzgerald says the company will plead not guilty.

According to the indictment, FedEx had been warned as far back as 2004 about these illegal online pharmacies. “In one instance,” reports The New York Times, “FedEx knew the Drug Enforcement Administration had shut down one pharmacy, but continued to ship packages from its affiliates.” The company is accused of coming up with other ways to get these packages to recipients, including deliveries to parking lots and vacant homes.

Fitzgerald posted an extended response to the indictment on the FedEx website, using a hot keyword in its defense: “privacy.”

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Spin the Agencies of Record

Akso Nobel has chosen Emanate as the AOR for Glidden Paint, the first for the brand. Work will highlight brand messaging — quality and color, for instance — and grow the company’s share of the DIY and home space. It was a competitive search including seven other firms. Emanate will work with Digital Influence Group, social media AOR, advertising AOR DDB, and media buying firm PHD.

Adam Ritchie Brand Direction has added two clients to its roster. LifeSpan, the Utah-based fitness manufacturer, has chosen the firm to launch new products over the course of 2012, including the treadmill desk, pictured above. And stkr.it, a company that creates QR codes for personal items. The firm will focus on different uses for the stickers and special events.

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FedEx Makes an Unwanted Appearance on Letterman’s Top 10

The holidays aren’t so jolly for FedEx, which is now battling bad press and late-night jokes after one of its “couriers” was caught on tape tossing a computer monitor over a fence. The monitor broke, the video is viral (and available after the jump), and the damage control has begun.

Matthew Thornton, the SVP of U.S. operations for the company, has filmed a video of his own and issued a statement on the company’s website stating how sorry and embarrassed the company is, restating its customer service standards, and assuring us that the issue has been resolved with the customer.

Also, he wants to make it clear that this was an isolated incident. “It is one person and one package,” he writes.

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Four Ways CMOs of Major Companies are Using Social, Multimedia to Engage Audiences

Social media and PR were foremost on the minds of top marketers yesterday at Advertising Week in New York. As Stephanie George, Time Inc’s CMO said, “PR now has greater value than ever before. Through our own PR efforts we get the best response from our customers, and to do so you need to have high quality brands and content.”

George, along with CMOs from GE, CVS, and FedEx, focused on the impact of social media on their brands and company reputations. After the jump, other takeaways from the panel.

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IBM’s Iwata Named Arthur Page Chair

IBM’s SVP of marketing and communications Jon Iwata has been elected chairman of the Arthur Page Society, effective January 1, 2012. Iwata is a trustee for the organization, received the Society’s Hall of Fame Award in 2009, and was on the team that published the group’s 2007 white paper on business in the 21st century called “The Authentic Enterprise.”

On a daily basis, Iwata handles marcomms, branding, and citizenship at IBM, leading the company’s “Smarter Planet” strategy. And he worked with Watson when he was on Jeopardy!

Iwata succeeds FedEx’s SVP of global comms Bill Margaritis.

Elise Eberwein, US Airways EVP of people, communications, and public affairs, and Wendi Strong, EVP of corp comms at USAA.

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight

The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.

Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.

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Research: Estimated Five to 15 Percent of Marketing Budget at Leading Companies Used for Social Media

Findings from Ketchum and FedEx‘s social media benchmarking study “Leading Brands and the Modern Social Media Landscape” show that all of the study’s 62 participants have some sort of social media presence.

Ten percent fall into a “leadership” category, with social media playing a role in all aspects of communications and a team of social media specialists; 75 percent are in the “participation” category, with social media in some comms aspects and a specialist; and 15 percent are labeled “observation,” with social media in a few areas of communications.

Respondents were chief comms officers or social media leads at 62 leading companies, including Michelin, Kraft, GM, and IBM. Thirty-minute interviews were conducted between August and October 2010.

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