This week Panera founder Ron Shaich gives us an example of a corporate CEO executing a “stunt” that feels much more like a study and doesn’t appear to directly benefit his own company. Shocking, isn’t it?
In what doubles as an example of a LinkedIn influencer doing something worthwhile, Shaich took the $4.50-a-day “SNAP Challenge” promoted by hunger advocacy group Feeding America for a week and blogged about it.
Quick background: SNAP stands for Supplemental Nutritional Assistance Program, which we used to call “food stamps”. In order to counteract congressional plans to decimate the program, Feeding America encouraged as many followers as possible to try this challenge. Why? Because $4.50 is the average daily benefit received by each individual on this supposedly wasteful “entitlement”, which serves approximately one in every seven Americans.
Here are some of Shaich’s takeaways: