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Posts Tagged ‘Feeding America’

Panera CEO Lives on $4.50 Daily Food Stamp Budget for Hunger Awareness Stunt

He hates carbs.This week Panera founder Ron Shaich gives us an example of a corporate CEO executing a “stunt” that feels much more like a study and doesn’t appear to directly benefit his own company. Shocking, isn’t it?

In what doubles as an example of a LinkedIn influencer doing something worthwhile, Shaich took the $4.50-a-day “SNAP Challenge” promoted by hunger advocacy group Feeding America for a week and blogged about it.

Quick background: SNAP stands for Supplemental Nutritional Assistance Program, which we used to call “food stamps”. In order to counteract congressional plans to decimate the program, Feeding America encouraged as many followers as possible to try this challenge. Why? Because $4.50 is the average daily benefit received by each individual on this supposedly wasteful “entitlement”, which serves approximately one in every seven Americans.

Here are some of Shaich’s takeaways:

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Celebs Lending a Hand to Cause Campaigns

The Huffington Post has a few stories focused on celebrity philanthropic campaigns. The video above comes from Feeding America and its “Hunger Is A Real Story” campaign, which enlisted celebrities like Matt Damon to act out the stories of real people who are going hungry.

According to the campaign’s press release, more than 50 million Americans live with hunger. The campaign includes advertising and a Spanish PSA in addition to clips like this one available on the Web.

Will Ferrell is also among the celebrities participating in 7-Eleven‘s “Coffee Cup with a Cause” campaign, which aims to donate $2 million to charities. They’re raising money through the proceeds from coffee sold in cups designed by the celebrity spokespeople. Among the charities benefiting are Ferrell’s choice, Cancer for College.

Finally, West Virginia native (and wife to Ben Affleck, who’s also participating in the Feeding America campaign) Jennifer Gardner heads home to benefit Save the Children.

Additional philanthropy and nonprofit coverage is available on HuffPo’s Impact page.