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Posts Tagged ‘Felix Salmon’

Fusion Is Your Tech Media Company to Watch

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Today in Media Trends, Fusion has become an outlet to watch in the weeks and months ahead for anyone working in the tech/startup sectors.

Not familiar with Fusion? That’s understandable — in the past we may have confused it with the Canadian version of MTV. But the cable channel, created by a partnership between Disney/ABC TV and Univision, just turned one year old and made a slew of big hires that hints at its ambitions to lead the crowded tech news space:

If you have clients in tech, these people just got a lot more important. You should probably click on their names and follow them all on Twitter if you don’t already.

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The Math Behind Viral Content Doesn’t Add Up

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Everybody wants to create that piece of “super-sticky”, high-quality content, right? We get it; as bloggers we want to write posts that get attention from unexpected sources, even if that attention sometimes amounts to “what is this fu<&ing bullsh!t?

Reuters econ reporter and general gadfly Felix Salmon has done the math on the viral model, and he warns content creators not to put all their eggs in one basket. There’s a lot of fancy algebra in his post, so we’ll summarize it.

First, remember that Upworthy and BuzzFeed wouldn’t exist without Facebook, because that’s where they get their exposure.

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Mashable Officially Launches Follow

Cashmore speaking to the crowd at last night's event.

Last night at Edelman’s New York offices, Mashable officially launched Mashable Follow, the site’s “new social layer” that will enable readers to find and follow their favorite topics, share stories to multiple social networks at once and follow other Mashable readers who are of interest, among other features.

Mashable founder Pete Cashmore addressed the crowd in attendance, and noted that the service had already added “thousands of sign ups” within the first few hours of launching.

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Goldman Sachs PR Head Responds To New York Times Via Huffington Post

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In his first byline for the Huffington Post (and first blog post ever?), Goldman Sachs Head of Corporate Communications Lucas van Praag uses the platform to counter a New York Times story, “Testy Conflict With Goldman Helped Push A.I.G. to Edge.”

In a byline titled simply, “Goldman’s Response to the New York Times,” van Praag begins by stating “theories” in the article are “contradictory and many of the supporting ‘facts’ don’t stand up to serious scrutiny.”

He then goes on to specifically address 10 NYT assertions, as he calls them, followed by Goldman’s rebuttal.

Reuter’s Felix Salmon is a fan of the tactic:

A blog entry is pretty much the perfect medium for reacting to a story in the press: you can link to the story in question, quote various bits, and respond to them at whatever length you like. What’s more, from a PR person’s perspective, a blog entry is unfiltered: you don’t have to rely on partisan journalists to communicate what you’re saying in an accurate manner.

We’re curious to get your take on the post and this tactic. Have you employed it with success?