PRNewser sat down today with newly appointed Managing Director of Fenton Communication’s New York office, Rob Anderson. Anderson comes to Fenton from Golin Harris, where where he was executive vice president and director of the firm’s corporate citizenship, social marketing and cause branding practice, Change.
In this interview we ask Anderson how it’s been “getting back to his roots” working for a mid-size independent agency. We also spoke about his time as chief strategist behind the “Truth” anti-smoking campaign while at Golin Harris. “What [we] did was to recruit young people to become a part of that campaign…it made it real,” he said.
Lastly, we got his take on the Fox News / Obama administration back and forth: “I’m not sure that it’s all that effective for anybody besides Fox News.”