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Posts Tagged ‘Fenton Communications’

Video: Rob Anderson, Managing Director, Fenton Communications

PRNewser sat down today with newly appointed Managing Director of Fenton Communication’s New York office, Rob Anderson. Anderson comes to Fenton from Golin Harris, where where he was executive vice president and director of the firm’s corporate citizenship, social marketing and cause branding practice, Change.

In this interview we ask Anderson how it’s been “getting back to his roots” working for a mid-size independent agency. We also spoke about his time as chief strategist behind the “Truth” anti-smoking campaign while at Golin Harris. “What [we] did was to recruit young people to become a part of that campaign…it made it real,” he said.

Lastly, we got his take on the Fox News / Obama administration back and forth: “I’m not sure that it’s all that effective for anybody besides Fox News.”

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Former GolinHarris EVP Rob Anderson Joins Fenton Communications as MD of NY Office

Rob Anderson_Fenton.jpg

Fenton Communications has a new Managing Director of their New York office. Rob Anderson joins the agency from GolinHarris where he was executive vice president and director of the firm’s corporate citizenship, social marketing and cause branding practice Change.

At GolinHarris, Anderson worked with clients including the Centers for Disease Control and Prevention, the Food and Drug Administration, National Institutes of Health, American Legacy Foundation, Home Safety Council, Special Olympics, Robert Wood Johnson Foundation and the Ad Council.

Given this background, it is easy to see why Anderson would be a fit for Fenton, an agency known for its work with progressive clients, and whose mantra states, “We only represent people and projects we believe in ourselves.”