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Posts Tagged ‘Fifteen Minutes Public Relations’

Howard Bragman on the PR Value of the New LinkedIn ‘Influencers’

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One of this week’s more intriguing stories is LinkedIn’s decision to allow more writers and thinkers to self-publish long-form pieces and follow others who aren’t in their networks. As part of this update, the network will also expand the ranks of its “Influencers.”

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Michael Sam’s Publicist Shares Lessons Learned from His Coming Out Story

NCAA Football: Missouri at Indiana

We think you’ll agree that Fifteen Minutes PR chief and Reputation.com vice chairman Howard Bragman scored one of 2014′s biggest PR wins to date by breaking and managing the Michael Sam story.

He also happens to be a LinkedIn “influencer” who shared his lessons learned in a post earlier today. His key point: coming out is less about making news than “owning your truth”—which sounds like a great message management tagline.

So what are his universal PR lessons?

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Behind the Michael Sam ‘First Openly Gay Football Player’ Story

It was the perfect time to break the perfect sports story: one week after the biggest, most boring Super Bowl ever, a young man set to become an NFL pro told the media that he happens to be gay.

Of course it wasn’t just a spontaneous announcement from Michael Sam; it was a PR masterpiece of sorts orchestrated my one Howard Bragman, his agency Fifteen Minutes Public Relations, and many others.

You’ll note that Sam made sure to thank Bragman and Empire Athletes in his second-ever tweet:

Sam reached 50,000 followers faster than any account we’ve seen outside the Vatican—and most of the people who had problems with his announcement chose not to voice their opinions in public.

Now for some backstory behind this historic PR Win.

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Spin the Agencies of Record

“Don’t confuse fame with success. Madonna is one; Helen Keller is the other.” – Erma Bombbeck

Fifteen Minutes Public Relations, a Los Angeles firm specializing in consumer brands and celebrity representation, has expanded its personalities division with the recent addition of three new clients.

Dr. Lisa Masterson, Emmy-nominated co-host of the award-winning talk show The Doctors, HGTV star Carter Oosterhouse, currently hosting the hit show Million Dollar Homes, and Greg Louganis, Olympic Gold Medalist and trainer on the upcoming ABC series Splash, are the latest to join a burgeoning Fifteen Minutes TV personalities roster that includes Mario Lopez, Laila Ali, Ty Pennington, E! Correspondent Jason Kennedy and HGTV’s Sabrina Soto to name a few.

“Rice is great if you’re really hungry and want to eat two thousand of something.” – Mitch Hedberg

iVillage, the largest content-driven community for women online, announced today that it has been selected as the content partner for the Minute® Rice and Success® Rice “Simplify Yourself” program.

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Roll Call: Reputation.com, MWW, Goodman, and More

Howard Bragman

Howard Bragman, founder and chairman of Fifteen Minutes Public Relations and what is now PMK/BNC, has joined Reputation.com as vice chairman. Reputation.com was founded in 2006 and provides online reputation management services. Bragman will continue in his role at Fifteen Minutes.

Kimberly Youngstrom has joined MWW Group as VP of program strategy. She was previously a VP at Kaplow working with clients across consumer and B2B industries. This is the latest in a string of new hires at MWW, which once again became independent in January.

Former ABC News producer Carla De Landri has joined Goodman Media as senior counsel. She’ll be working with the firm on traditional and digital work and providing expertise on video and Web content. While at ABC News, she worked with 20/20, World News Tonight with Peter Jennings, and Nightline.

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