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Posts Tagged ‘Fineman PR’

Spin the Agencies of Record


Now guess which is which…

Madame Tussauds Las Vegas signed local strategic consulting/PR/social firm Vox Solid Communications as its AOR.

Vox will handle all PR and social for the timeless “interactive” museum in the world’s most appropriate location: right in front of the Venetian on the Vegas strip. We can only imagine the campaigns to follow.

For the record, we’ve always been fascinated by Tussauds’ Manhattan branch, and wouldn’t mind visiting the Marvel Super Heroes 4D Experience and hangin’ with Mr. (Bradley) Cooper so we can pretend all those sequels to Iron Man and The Hangover never happened.


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Roll Call: Rosica Communications, Fineman PR and BBDO

Rosica Communications has appointed Terese Kelly to serve as vice president of media relations, responsible for creating, directing and assisting in implementing media initiatives for the firm’s consumer marketing and business-to-business accounts. Kelly, who brings more than 17 years of PR agency and corporate experience to her new position, rejoins the Rosica team after previously serving as an account executive earlier in her career. During her tenure at Rosica in the late 1990’s, she received a PRSA Pyramid Award for Non-Profit Public Relations. Most recently, Kelly served as SVP of media Relations at Havas PR in New York City where she worked with both the healthcare and consumer departments. (Release)

Fineman PR announced the promotion of three company executives: Lorna Bush to senior vice president, Travis Taylor to vice president and Serene Buckley to director of content strategy. Bush was promoted to senior vice president after six years as an agency vice president. She joined Fineman PR in 2002 and has developed and managed award-winning, instrumental brand marketing, crisis and issues management and corporate relations programs across a variety of sectors for numerous clients. Taylor joined Fineman PR in August 2012 as a group supervisor and will now serve as a critical component of agency management and business development in addition to account service activities. Before Fineman PR, Taylor served as vice president at Communications Pacific in Honolulu. Buckley, a Fineman PR senior account executive since 2011, will now devote her considerable creative and new media expertise to the benefit of both clients and the agency. With more than seven years of experience as a professional communicator, Buckley takes agency leadership for all visual and creative marketing content to enhance the agency’s services in brand messaging, media relations and social media strategy. (Release)

Clemens Brandt has rejoined BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Brandt left BBDO last summer to serve as executive producer at B-Reel in its Products division. During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years. Brandt will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations.  (AgencySpy)

Spin the Agencies of Record

Robert Bosch Tool Corporation has chosen JSH&A Public Relations as the AOR for its lines of measuring tools, power tools, and accessories. The firm will help with trade shows, media relations, and industry events.

Singapore Airlines’ affordable carrier Scoot Airways has hired Fleishman-Hillard as its Asia-Pacific AOR. The firm will raise awareness of the new airline, which launched in 2011 and will be offering flights to Australia and China in April. F-H was chosen after a competitive search. [via]

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Spin the Agencies of Record: Evian Chooses Syndicate Media Group, and More

Evian has chosen Syndicate Media Group as its U.S. AOR handling public relations and social media work. According to the press release, the RFP included three other firms who were asked how they would have operated given a set of real Evian initiatives. Or, they were asked to propose new campaigns. Syndicate chose the latter. The firm will be working with the other Evian agencies – MKG, MPG/Mediacontacts, and Euro RSCG — and work will begin in the fourth quarter.

The Girl Scouts have chosen Edelman to lead its centennial PR efforts in 2012. The firm’s work will include media relations, consumer engagement, social media and issues management surrounding topics of importance to girls. The online initiatives will have a shelf life through 2013. CRT/tanaka will continue as AOR for the Girl Scouts providing crisis counsel and helping with centennial efforts.

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Spin the Agencies of Record

Bluetext, which launched in February, has added five clients in the past three months: Adobe, Vangent, Ernst & Young, Israeli defense contractor Plasan, and government contractor ITSolutions. For these companies, Bluetext is providing a wide range of services including thought leadership, digital platform development, special events promotion, and overall domestic PR planning.

Sony Electronics has chosen Atomic PR as its AOR PRWeek reports. The firm will work on all PR, digital, and social media programming for a variety of Sony goods including camcorders, PCs, and tablets. The firm was chosen after a review process and is handling the account out of its offices in L.A. and San Francisco.

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