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Posts Tagged ‘Finn Partners’

NO MORE Unveils New Anti-Domestic Violence PSA Starring NFL Players

Today on TODAY, the National Football League made what looks like its biggest attempt to date to address the ongoing struggle with the domestic violence in its ranks.

This is the first concrete evidence of work performed by the league’s recently created “social responsibility team,” which includes its own community affairs VP Anna Isaacson and three (female) advisers, each of whom has extensive experience dealing with domestic violence and sex crimes.

The clip stars some of the league’s most prominent players, beginning with Giants quarterback Eli Manning:

This PSA was created to promote NO MORE, an anti-DM advocacy group founded by Law and Order actress Mariska Hargitay (who directed along with fellow actors Tate Donovan and Blair Underwood). You may note that it’s a variation on a PSA released last year that starred various actors.

That one after the jump.

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Spin the Agencies of Record

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  • Formula PR will handle Dunkin’ Donuts’ planned California expansion with a one-year contract as reported in PR Week today. RF|Binder will retain its position as AOR for the chain on the national level as well as in the New York/Boston markets, but Formula beat out seven other firms to win the regional job. The firm will provide “boots on the ground” while the client will presumably hand out after-work treats.

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Spin the Agencies of Record

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  • New York Giants running back Rashad Jennings looked south for communications services, choosing French/West/Vaughan as his agency of record. F/W/V will help Jennings develop his personal brand and “maximize his business opportunities” via sponsorships, marketing initiatives, etc. Interestingly, Jennings is a health nut on a gluten/casein-free diet who also enjoys motivational speaking, performing magic tricks and playing the guitar.

Now who wants Johnny Manziel?!

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Spin the Agencies of Record

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Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Northern California.

SHIFT’s biggest role will be regional media engagement, but the firm will also manage community initiatives and events which we hope will include local beer tastings (because everybody loves those).

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Ben & Jerry’s Just Showed Us How to Use That Jelly

Still not sure what to make of Jelly, the new “ask and you might possibly receive” app from Twitter co-founder Biz Stone? We have to admit we didn’t really see how the app could be relevant to PR or marketing—based on what we read it just seemed like a mobile, crowdsourced version of Ask Jeeves.

This morning, however, we discovered that at least one brand has found a way to promote via Jelly (H/T to David Armano of Edelman and Lauren K. Gray of PRSA and Finn Partners):

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Nice sort-of-humblebrag, guys.

Now how else can we use Jelly to make ourselves look good?

Spin the Agencies of Record

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Volvo Cars has chosen Waggener Edstrom as its first US AOR to, in the words of the press release, “drive the innovative brand into the future.”

The client was reportedly impressed by the agency’s knowledge of industry tech, best characterized by a report titled “Insights: Government Leader Opinions and Priorities for Transportation Infrastructure, the Connected Car and the Path to Autonomous Car Travel” which appeals to us because we’ve always loved the idea of eating and (not quite) driving at the same time.

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Fast Company Wants to Know How You Manage Your Insane PR Lifestyle

The obvious answer to the question “How do you get it all done?” is “I work my f*cking ass off”, but Fast Company turned it into a bit of a game this week by encouraging readers who work in the always-insane media/communications world to demonstrate, via six second Vine clip, how they manage to manage it.

Here’s a good one from Finn Partners:

What do we think? Has your firm submitted a Vine?

When Not to Hire a PR Firm

Earlier this week a headline in Inc. magazine piqued our interest: it read “8 Reasons Not to Hire a PR Firm”. We were intrigued by author Jeff Haden’s premise and the fact that the article stemmed from an interview with Finn Partners CEO Richard Funess, so we thought we’d go through his points one by one from the other side of the equation.

Here are the reasons the article gave for startups and small business owners to “save [their] money” and avoid paying for public relations representation.

Haden and Funess believe that you, as a potential client, shouldn’t hire an agency “in specific and in general” if:

You don’t have a clear idea how you will measure results

Fair point. We recently heard someone within the industry tell us that a lack of metrics is a major reason that business owners often see advertising as a more concrete investment than PR. And we completely agree that businesses should have clear ideas about their goals before even considering PR. Still, holding firms to absolute numbers or asking them to promise certain results is probably not a great idea.

You want a particular agency simply because it had success with a competitor

Funess asks, “If they did such a great job with the competitor, why aren’t they with them anymore?” Yet, as Jennifer Leggio of Forbes points out, this issue is more complex than the article implies. Anyone who followed the Lucky Strike plotline on Mad Men knows that sometimes brands simply drop firms or ad agencies because management decides that it’s time for a refresh in spite of past successes—and an agency that has worked in your industry would come to the table with a surfeit of valuable knowledge.

You feel simpatico with another agency…but this one is 25% cheaper

We completely agree here.

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Spin the Agencies of Record

ExactTarget, a marketing software company, has chosen Finn Partners for PR outreach in the U.S., Australia, Europe, and Latin America. The firm’s Chicago office will lead the account with help from members of its global network. [via]

The Morris + King Company is creating a tagline and messaging for the Worldwide Orphans Foundation (WWO). The organization’s goal is to address the various needs of orphans around the world, from educational to medical and developmental.

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Spin the Agencies of Record

Expedia has chosen Fleishman-Hillard for PR services in the U.K., Germany, Italy, and France, the Holmes Report says. The firm replaces GolinHarris, FischerAppelt, Edelman, and Hopscotch in those countries, respectively. Work will target consumers with emphasis on social media and SEO, though it will not impact an existing relationship with We Are Social, a London digital firm. F-H has also brought Tom Berry on to lead the London tech practice. Berry was previously on the Bite Communications board.

The Harold Hamm Diabetes Center (HHDC) at The University of Oklahoma has chosen Hill+Knowlton Strategies as its AOR for work on developing global awareness of the institution and its work. The account will span over the course of a number of years and a number of offices, including Dallas, New York, and Washington D.C.

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