TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘FishbowlNY’

Vanessa Freidman Is Your New York Times Fashion Critic

vanessa-friedman-225The search is over: The New York Times has named Vanessa Freidman, currently chief fashion critic at Financial Times, as its new arbiter of all things style.

This announcement, of course, follows the January resignation of longtime fashion chief Cathy Horyn, who left the paper for personal reasons, and the more recent departure of fellow critic Suzy Menkes, who departed the recently rebranded International New York Times for a a spot at Vogue.

Times executive editor Jill Abramson says:

“I’m thrilled to welcome Vanessa to the Times.  She is the perfect journalist to be our leading voice on global fashion.”

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

STUDY: Media, Tech and Entertainment Fields Still Dominated by Men

shutterstock_94006795

Some things, unfortunately, do not change

Well, this one’s a bit of a downer: despite all the news of women making progress in the corporate world and the rise of women in leadership positions within the public relations industry, the media that covers all this business remains a field overwhelmingly dominated by men. Ditto for tech and entertainment.

The Status of Women in the U.S. Media“, the latest study conducted by the Women’s Media Center, didn’t just find that most syndicated columnists happen to be of the male gender. We have more disturbing stats for you!

  • Men are quoted three times as often as women as “experts” in front-page New York Times stories
  • The percentage of female staffers in newsrooms (~36%) hasn’t changed since 1999

Read more

Survey Shows SeaWorld’s Reputation Damaged but Intact

It's gonna be OK. Not really though.

“It’s gonna be OK, boy (not really though).”

We’ve written a good bit about SeaWorld’s reputation struggles recently; we even included the company on our list of 2013′s “biggest losers“, because have you seen Blackfish? Damn.

You can’t always trust social media, though: a recent survey by YouGov‘s Brand Index shows us that the damage might not be quite as bad as we thought. In fact, it’s been “comparatively far milder than other recent major crises in the news.”

Surprised?

Read more

Bloggers Slam Martha Stewart’s Food Porn Cred

Remember when Martha Stewart was like “bloggers are not ‘experts,’ but I hope they write about me anyway” and we were like “that is a very dumb thing to say?”

Last night Los Angeles Times blogger Jenn Harris got her revenge by mocking Stewart’s attempts to create food porn. Her headline?

Martha Stewart takes the worst food photos, ever

“Martha Stewart, the domestic goddess who can supposedly cook, decorate and get herself into and out of pleasant jail, can’t seem to operate her camera phone and take a decent food photograph to save her life.”

It was as bloggy as a blog can be—she even presented the offending photos in gallery form! But her points are valid. This salad, for example, looks like it just can’t deal anymore.

Screen Shot 2013-11-19 at 5.31.47 PM

Stewart later defended the same meal, writing:

Read more

Want To Be a ‘Social Media Professional’ for Halloween?

Not sure what you want to be tomorrow night? Don’t have a clear plan for Halloween or for life? Then dress your ass up in the uniform of your dream job: “social media professional!”

SocialMediaProfessional

College Humor appears to have birthed this truly horrifying mix of yuppie and hipster, but many of our friends have been sharing it on the Twitter today, because punchlines are always funnier when the crowd is laughing with you, not at you.

Wait, they are laughing with us, right?

(Another H/T to FishbowlNY. Next beer’s on us.)

Chipotle Sponsors an Entire Page on HuffPo

Screen Shot 2013-10-22 at 6.08.17 PM

If people keep asking you to define “sponsored content”, then we have just the URL for you—today our sister site FishbowlNY reported that Chipotle has teamed with The Huffington Post to sponsor an entire page called “Food for Thought.

We have surprisingly positive feelings about the project so far. One might be forgiven for confusing it with HuffPo’s usual food page at first glance, but it’s more than a series of paid ads despite the fact that Arianna can’t seem to stop praising the chain and CMO Mark Crumpacker’s first post is all about how Chipotle is absolutely nothing like McDonald’s and hasn’t been associated with McDonald’s for several years, so stop bringing it up!! 

Read more

Why Fire Copyranter, BuzzFeed?

MarkDuffyBuzzFeedWhen we read today on FishbowlNY that BuzzFeed had fired its bestest contributor Copyranter (aka Mark Duffy) for “not being ‘BuzzFeedy’ enough”, we were all like: WTF. FAIL.

In case you don’t follow him, he talks a whole lot of smack about ads and “branding” stunts, and he’s great at picking out retro campaigns that look even more insane today. Yet the BF let him go after only a year and a half. Were his traffic numbers not good enough or what? Can you think of anything more “BuzzFeedy” than “16 Most Homoerotic Photos of Vladimir Putin” or “10 Vintage Ads That Were Not F@cking Around“?

Our best guess is that some of these posts were a little obscure for the BuzzFeed audience, and we get it because we’re suckers for obvious clickbait too: we shared “29 Signs You Were Raised by a Puerto Rican Mother” even though nothing on that list distinguishes the lady in question from a generic Latin mom (and yes, we asked our PR friends).

This is a bit of a downer because they dumped him before we even knew he was there, but we have a feeling he’ll be fine wherever he ends up.

Weight Watchers Rebrands Spokesperson Jessica Simpson

Not pregnant.Here’s an interesting takeaway from FishbowlNY regular Diane Clehane‘s latest Lunch column: rather than dropping Jessica Simpson after she complicated her contract by getting pregnant again, Weight Watchers has used the opportunity to create a new role for her and a new campaign to go along with it.

Seems like they didn’t get the message about letting “less credible” celebrity spokespeople go.

Media VP Andy Amill gave Clehane some details on their lunch date. First he said “Jennifer [Hudson] has been ‘amazing’ for the company” and that she “helped bring in…record traffic to WeightWatchers.com in the past year”, but we already knew that. Here’s the key development:

…now that she’s had her second child, she’ll be back, relaunched as Weight Watcher spokesperson. She will head up the company’s first-ever “Mom’s Initiative,” (that’s the not the official title, which is still being worked on, but you get the picture) targeting all those mummies who want to look yummy again. Clearly, Jessica’s struggles with post-pregnancy weight loss will resonate with plenty of mothers young and old as well as People and Us Weekly readers who have been following her every move forever.

Quite the savvy move turning a spokesperson’s unexpected pregnancy into a new marketing initiative. Of course, the fact that Simpson remains a fixture in the more respectable tabloids makes for an incredibly easy pitch. That’s a lot of earned media with very little effort.

The Wall Street Journal Editor Says Native Advertising Is a Deal with the Devil

Gerard?

We never pegged The Wall Street Journal managing editor Gerard Baker as a theater major, but he went all Shakespearean on the New York University journalism school crowd last night when he described native advertising as a “Faustian bargain” between brands and publishers.

He’s one of the holdouts who thinks that publications must maintain a strict wall between promotional and editorial, and he believes that the WSJ and the brands that want to use it as a promo forum will both lose out if the paper goes native:

An advertiser wants to advertise in The Wall Street Journal to be seen and to be associated with a brand like The Wall Street Journal, or The Financial Times or Bloomberg, because those news organizations are respected. If [advertisers] manipulate the digital or print operations of those news organizations, it makes the reader confused as to what is news and what is advertising, and the reader’s trust, the very reason that those advertisers want to advertise in those news organizations, goes away.

Valid point. He also thinks that brands will eventually come to their senses and realize that the traditional relationship between publisher and advertiser works just fine.

Baker grudgingly respects some of the work published by big traffic sites like BuzzFeed and Business Insider while insisting that most of the newer players in the business journalism game deal in “rumor, gossip and information gleaned from someone talking to them in a bar” (not that fellow News Corp. properties Fox News and The New York Post would ever do anything like that).

*Hat tip to FishbowlNY for this one and to Capital New York for the original report.

Even Kanye Can’t Pitch to Vogue

We know how tough it can be to score press placements for your clients—especially when they have their hearts set on a feature in nose-in-the-air publications like Vogue.

Like every good PR pro, Kanye West knows that his client…err, his newborn daughter, North, should only get the very best publicity. He won’t have any of that “sure you can take ‘intimate’ pictures of me and my infant for $20 million” nonsense.

But even the reigning champion of completely unearned media mentions can’t seem to get Anna Wintour to put his kid on the cover of her magazine, despite the fact that his latest album drew more influence from Versace’s 2014 collection than Jay-Z’s Reasonable Doubt.

RadarOnline writes that Wintour is somehow “nonpulsed” about the prospect of featuring a little West on her cover even after Kanye “compiled the latest … statistics” demonstrating that reality stars still sell magazines. Two things we learned from that last sentence: Kanye knows how to create a spreadsheet with scissors and glue and RadarOnline’s editorial staff doesn’t trust the auto-correct feature.

Thanks to FishbowlNY for making us feel a little smarter today.

NEXT PAGE >>