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Posts Tagged ‘Flatiron Communications’

Oh Hi: We Threw a Party This Week!

Big thanks to all who came out to our party at the Empire Room on Tuesday night! We greatly appreciated you all showing up to have a couple of drinks, trade business cards, look for new career opportunities and listen politely as your host tested his latest, lamest jokes. Apologies to anyone who wasn’t able to get in (we are popular for some reason) and a special thank you to the folks at Horn Group for sponsoring and organizing a great event. Here are some pictures:

Attendees getting their network on…

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Mark Cuban Clarifies His ‘Don’t Hire a PR Firm’ Comment

Entrepreneur published a 12-point list of tips for startups, courtesy of Mark Cuban, that included at number 11: “Never hire a PR firm.”

Well now you done did it Mark Cuban, because, of course, the PR industry will respond. On Forbes, Flatiron Communications’ exec/blogger Peter Himler (also a blogger) notes, “Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.” In another article, Himler agrees with a couple of Cuban’s points, but shoots down a few others.

Four Corners Communication’s Drew Kerr also goes in on his blog, noting the media relations know-how that a publicist can bring, particularly when you look at the sample pitch that Cuban himself used.

“Weirdly enough, the subject line Cuban uses in his sample letter to the press — Tracking Traffic to Reduce Vacancies — looks like spam or a press release,” Kerr writes. Zing!

Cuban later clarified his comment further on his own blog, bringing up the cost to a startup of hiring a PR firm and the PR needs of a small business that’s just getting its footing. And today, the PRSAY blog has a Q&A with Cuban.

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