TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Flatiron Communications’

Vast Majority of Firms Still Use AVE for Measurement

percentagesWe hope everyone’s taken something valuable from this year’s Measurement Week event so far.

In case you missed it, last week Peter Himler of Flatiron Communications and Rebekah Iliff of AirPR gave us their takes on the future of measurement, and yesterday our own Nancy Lazarus brought you 10 pointers from Monday’s event with Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR.

Here’s our favorite quote from Rebekah:

“We should not, would not, could not use the Advertising Value Equivalency (AVEs) to measure the value of earned media. Most PR pros I know have done away with this, but according to a Ragan’s study last year, nearly a third of PR/communications practitioners still use them. Ugh.”

This morning, we came across a post on the This Is PRable blog indicating that the problem is worse than that.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

10 Pointers for Navigating the Measurement Maze

High Line Punctuation Sculpture FinalSince measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC Measurement Week 2014. PRNewser is following suit with the continuation of a multi-part series on the topic with featured event speakers. Recently we explored measurement’s future with Rebekah Iliff of AirPR and with Peter Himler of Flatiron Communications.

Now we’re reporting on yesterday’s presentation with Mark Schaefer, author and founder of Schaefer Marketing Solutions as well as a panel moderated by Himler that included Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR. They had different takes on various aspects of measurement and metrics, as captured in selected comments:

1. Measure or perish:

In response to those who say you don’t need to measure social media: There’s an implied value to everything and you’d better measure it. (Schaefer)

2. Re-focus on dual value:

Much social media value that’s created is qualitative, not quantitative. Intangible business benefits include building worthwhile relationships and increasing brand awareness. We spend too much time on spreadsheets, not on the human pulse of social media. (Schaefer)

Read more

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

business-insider-logo

ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

Read more

Peter Himler on The Future of Measurement

measurement 2

In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

Read more

PR Veterans Weigh in on Apple Expose

apple-logo-pngPardon us for being all Apple today, readers, but it’s hard to look away when the world’s most influential company makes waves (especially since we had a revealing conversation with someone close to its international communications team yesterday).

Earlier this week we reviewed takeaways from the extensive 9t05Mac piece on the company’s comms operations, and today three industry influencers gave us their impressions.

Dan Lyons, journalist-turned marketing fellow at HubSpot and creator of The Secret Diary of Steve Jobs:

I think it was a great series. Very insightful. There is still more work to be done in exposing the collusion and coziness between Apple and certain bloggers and members of the mainstream media.

In fact, I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.

Read more

Oh Hi: We Threw a Party This Week!

Big thanks to all who came out to our party at the Empire Room on Tuesday night! We greatly appreciated you all showing up to have a couple of drinks, trade business cards, look for new career opportunities and listen politely as your host tested his latest, lamest jokes. Apologies to anyone who wasn’t able to get in (we are popular for some reason) and a special thank you to the folks at Horn Group for sponsoring and organizing a great event. Here are some pictures:

Attendees getting their network on…

Read more

Mark Cuban Clarifies His ‘Don’t Hire a PR Firm’ Comment

Entrepreneur published a 12-point list of tips for startups, courtesy of Mark Cuban, that included at number 11: “Never hire a PR firm.”

Well now you done did it Mark Cuban, because, of course, the PR industry will respond. On Forbes, Flatiron Communications’ exec/blogger Peter Himler (also a blogger) notes, “Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.” In another article, Himler agrees with a couple of Cuban’s points, but shoots down a few others.

Four Corners Communication’s Drew Kerr also goes in on his blog, noting the media relations know-how that a publicist can bring, particularly when you look at the sample pitch that Cuban himself used.

“Weirdly enough, the subject line Cuban uses in his sample letter to the press — Tracking Traffic to Reduce Vacancies — looks like spam or a press release,” Kerr writes. Zing!

Cuban later clarified his comment further on his own blog, bringing up the cost to a startup of hiring a PR firm and the PR needs of a small business that’s just getting its footing. And today, the PRSAY blog has a Q&A with Cuban.

Read more