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Posts Tagged ‘Flowers Communications Group.’

Targeting African-American Audiences Beyond Black History Month

Today on Essence.com, there’s a “Street Style” photo gallery from the “Celebrate Black HERstory” event.

On Clutch, they pose this question: “Do we still need Black leaders?”

On The Root, they’re talking about Bobby and Whitney.

And on HuffPost Black Voices, there’s a story about an organization, the Black and Missing Foundation that’s focused on locating “missing people of color.”

As Michelle Flowers Welch, CEO and founder of Flowers Communications Group said in our Women Leaders profile yesterday, there’s been a dramatic increase in outreach to multicultural audiences, including African-American consumers. The examples above show the wide variety of issues that outlets targeting African Americans are tackling. We talked with a few experts to find out about some of the other trends and hot topics that are of interest.

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Women Leaders in PR: Michelle Flowers Welch, An Eyewitness to Change in Multicultural PR

In the second installment of our Women Leaders in PR series, we focus on Michelle Flowers Welch, the founder and CEO of Flowers Communications Group.

Celebrating its 20th anniversary in 2011, Flowers Communications Group has always focused on public relations and communications that target multicultural audiences. Today, tailoring PR efforts to reach a wide range of consumers and VIPs across varying demographics is becoming more and more commonplace. But when Flowers Communications Group was in its early days, that was not the case.

Welch talks with us about the evolution of multicultural PR, how she got her start, and why she’s looking forward to the rest of 2012.

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