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Posts Tagged ‘Foot Locker’

Foot Locker’s ‘Week of Greatness’ Begins with Genius

weekofgreatness-collageAdvertising. Marketing. PR. This is the triune of communications, and when it all works together (like it’s supposed to do), life is wonderful.

We’re talking magic — rainbows that don’t run away when you chase after one, unicorns that fly over head with cherubs singing its praises, and maybe even getting a fortune cookie with lottery numbers that are actually worth a damn. Sounds too good to be true, until you meet the adroit minds with Foot Locker. Yes, Foot Locker.

They have a campy campaign to drive shoes into early Christmas budgets called the “Week of Greatness.”

Its advertising partner, BBDO in New York, envisioned what a true week of sports greatness would be … and, oh dear Santa Baby Jesus, did they get it right just in time for the holidays! This truly would be a week of greatness kicked off with Mike Tyson actually returning Evander Holyfield’s ear that he devoured in a boxing ring in 1997.

If you love sports, specifically the Cleveland Cavaliers stud point guard Kyrie Irving who stars in this spoof video, you will adore this. Enjoy and Happy Holidays!

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Barbie Caters to Dads This Christmas

Barbie Mega BloksThere is nothing a public relations professional loves more than the death of a stereotype—especially one as big as Barbie.

For generations, whenever it came time to buy a present for a young son or niece, most shoppers would march into a toy store and automatically head for either a boys’ section stocked with faux tools and race cars or a girls’ section always aglow with pink Barbies and plastic kitchenettes. That’s just the way society worked–there were toys for boys and there were toys for girls.

This paradigm, however, is evolving. Mattel, for instance, just debuted a Barbie construction set, marking a major shift in perspective in the brand’s storied 50-year history. That’s right–the invisible cultural impasse that separates toys according to gender is eroding.

Like most successful companies, Mattel is simply reacting to the marketplace in order to maximize its profits. That’s just good business. Chances are this trend will reverberate throughout various segments of our culture and business landscape–and PR experts should take notice. So what, exactly, is going on?

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