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Posts Tagged ‘Ford’

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight

The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.

Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.

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Brand Bonus: Ford Gets Good Reviews from Consumers

Ford is finding favor with consumers. BNET writes about the company’s ranking as “most improved” automaker in Consumer Reports’ annual auto survey, and how it is “getting the benefit of the doubt from owners who like where the brand is going.” Not needing government bailout money helps, the article suggests.

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Can Brooklyn Be Bottled, Branded, and Sold on Shelves?

Brooklyn’s “become somewhat of a marketing term,” a New York Times article quotes Harry Rosenblum, an owner of Williamsburg cooking-supply store Brooklyn Kitchen. What that means for small business owners who produce Brooklyn-aligned products, and the people set to capitalize on the trend, is still emerging.

The article says there are “more and more Brooklyneers in Manhattan and beyond, and a growing number of businesses to serve them.” That means “D.I.Y. chic,” and a certain kind of culture. The story points out that corporations are giving the impression that they’re “Brooklynizing.” Williams-Somoma‘s ready to sell Brooklyn food products are in stores around the country, and both Ford and Gap are seemingly ready to cash in on the borough’s “cool” factor.

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Ford Sets Guinness World Record for Largest Tweetup

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[Biggest. Tweetup. Ever. Via Flickr]

Setting a Guinness World Record is a time honored PR stunt. One of our recent favorites is a bunch of Italians setting the record for “largest number of participants to play in a single Guitar Hero session over a 24-hour period.”

Ford set a record of their own this past Tuesday night: the largest tweetup ever. 1,149 “Fiesta Movement agents and Twitter friends” in the same room was all it took. The event was an awards show for Ford’s Fiesta Movement, the social media program to promote it’s Fiesta model car.

“Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways,” said Connie Fontaine, Ford brand content and alliances manager in a statement.

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