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Posts Tagged ‘Formula’

Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Dow Jones, SHIFT, and APCO

Bethany Sherman, SVP and chief comms officer at Dow Jones, is among the executives leaving the company. A new chief comms officer will be announced soon. The string of executive changes at the company goes all the way to the top. Dow Jones president Todd Larsen, a 13-year Dow Jones vet, has resigned. Alisa Bowen and Joe Lanza have been promoted to head of products and head of the data strategy unit, respectively. [via, via]

Catherine Allen has been promoted to SVP at SHIFT Communications, the first time that position has been filled at the firm. Allen has been with SHIFT since its founding in 2003.

Jennifer Houston, president of Waggener Edstrom‘s WE Studio D group focused on digital and social media work, is leaving the firm. She announced her departure on Twitter this week. Scott McLaughlin, VP of corporate communications for the firm told PRNewser in a statement that Jenny Moede, North American EVP for the firm will assume that role.

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Spin the Agencies of Record

Domino’s Pizza has chosen RL Public Relations as its first Hispanic AOR. The firm will provide media and community relations, help with product launches and marketing, and digital services. [via PRWeek]

Jackson Spalding has added five new clients including SCANA Energy, a Georgia natural gas marketer; Oliver McMillan, a San Diego-based urban redevelopment organization that has a new Atlanta property; and Chicago-based Brit Insurance Services, which hired the firm for crisis work.

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Spin the Agencies of Record

Tara Ink is working with six clients on events for Fashion Night Out, taking place Thursday, September 8. In Bal Harbour, FL, the firm is working with Yves Saint Laurent, Neiman Marcus, and Chloé. In New York, it will handle events for Brookstone and RumbaTime. And in Aventura, FL, the firm is working with ZINGARA.

LORD Corporation, a company specializing in adhesive and motion technologies, has selected Gibbs & Soell PR for corporate and employee programs. The company is based in North Carolina and has 2,700 employees.

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