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Posts Tagged ‘Formula PR’

Spin the Agencies of Record

IMRE was selected as AOR for five new clients in the home and building practice. The firm will raise awareness for American Silk Mills’ eco-friendly Sensuede textile; target homeowners with an integrated marketing campaign to build visibility for Kwikset security systems; support product launches and execute a media relations campaign for Pfister; execute PR and brand messaging to architects and contractors on behalf of Dryvit Sytems, an exterior insulation and finishing company; and perform trade show and online media work for furniture manufacturer Ekornes ASA.

LarsonO’Brien Marketing Group has also added three clients in the architectural space to its roster: Viracon, which sells glass products and durable coatings; Syntheon, an engineering design company; and American Hydrotech, which specializes in waterproofing and roofing products.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

This Week on the mediabistro.com Job Board: Random House, Brown Lloyd James, Publicolor

This week, Random House is looking for a senior publicist for its children’s division, while Brown Lloyd James is on the hunt for a media director. Publicolor needs a manager of special events, and Formula PR is searching for a new senior account supervisor for its tech clients. Check out these jobs and more below, and find additional just-posted PR gigs on on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Spin the Agencies of Record

Exotic red bananas from Turbana

Wheatley & Timmons has been chosen for PR and marketing services for New Zealand company BioVittoria, which is introducing its calorie-free monk fruit sweetener to the U.S. Work will include event management, education programs targeting consumers and healthcare pros, and creating online content.

Turbana, a grower and importer of plantains, bananas, and exotic bananas, has chosen Uproar PR as its AOR and social media firm.

Shure, a manufacturer of audio products, has chosen Formula PR as its AOR after a competitive review that began in March. The work will focus on outreach to Gen Y. [via PRWeek]

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Newcastle Brown Ale Mixes Beer with Social Media

Newcastle Brown Ale has launched a series of installations in San Diego, with one setting up opportunities for picture takers to post images on social networks.

The video above shows how it’s working for the “Trapped in a Schooner” installation at the Del Mar Race Track, which opened for the season a couple of weeks ago. Post the photos on Facebook or Foursquare and get a t-shirt.

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Spin the Agencies of Record

Kate Moss in Topshop

Topshop has hired Zapwater Communications for PR, marketing, social media, and events work tied to the September opening of the retailer’s Chicago store. David Zapata, president of Zapwater, said the fees for the account are “sizeable” with more than six staffers doing the work. [via PRWeek]

The Snoring Center, which specializes in treatment for snoring and sleep apnea has chosen Hill & Knowlton for both traditional and social media PR work. The firm’s L.A. and N.Y. offices will work on the account.

Beckerman has added six clients to its real estate practice: ABS Partners, a NYC brokerage and consulting firm; Avidan Management, a family-owned New Jersey real estate company; Centaur Properties, which acquires and rebrands property; Claremont Companies, a development and construction business; First Potomac Realty Trust, a real estate investment trust; and Hollister Construction Services, a general contractor.

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