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Corporate websites, social media and custom content lead the way when it comes to the most effective ways to communicate with prospects and leads, according to King Fish Media’s “2009 Survey on Marketing, Media and Measurement.”

In addition, 86% of respondents said their companies are currently creating or planning to create original content. It’s great that companies want to create content, but of course one should always make sure the content being created serves is effective. As Josh Bernoff at Forrester Research points out, only 16% of online consumers who read corporate blogs say they trust them.