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Posts Tagged ‘Fortune’

The Grommet and Hotwire PR Bring More Attention to Female-Powered Startups

Jules Pieri headshotYou may know The Grommet—formerly the Daily Grommet—as an e-commerce site that helps designers launch their newest consumer creations.

But if you’ve been following business news over the past few months, you’ve probably also heard from founder/CEO Jules Pieri on the challenges of publicity and fundraising as well as the roles played by women in today’s startup world.

Earlier this month Fortune named Pieri, who calls her company “an online mashup of QVC and Kickstarter”, one of the world’s 10 most powerful female entrepreneurs.

She knows of what she speaks:

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Roll Call: Draftfcb Worldwide, JMPR, CTP and Fortune

Carter Murray will take over as CEO of New York communications agency Draftfcb Worldwide. Murray, who will work out of the agency’s NYC headquarters, joins DFCB after spending a year-plus as president/CEO of Y&R North America. During his career, Murray spent four years as CMO/worldwide account director on Nestle while at Publicis, where he also served as a member of said agency’s executive committee. Though the transition is now underway, Murray’s official start state is still to be determined. Meanwhile, Y&R has welcomed former VML CEO Matt Anthony as its new North American chief exec. (AgencySpy)

JMPR, a lifestyle and transportation firm based in Los Angeles, has hired a new account executive to expand upon its automotive lifestyle team. Ashley Anderson joins the firm after working at Finn Partners, a Ruder Finn company, where she specialized in automotive accounts in addition to serving clients in the customer, healthcare and nonprofit sectors. In her new role, Anderson will work with existing automotive clients like Infiniti while seeking new business for the firm. (Release)

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Fortune Will Create Custom ‘Trusted’ Content for Brands

Fortune MagazineEarlier this week we made a big deal over The Washington Post‘s decision to enter the ongoing brand journalism sweepstakes by featuring sponsored advertorials on the front page of its website. That was an important step in the evolution of paid content, but today Fortune took the industry-wide shift in a slightly different direction: the magazine plans to write honest-to-goodness editorial pieces on behalf of its partners/advertisers.

What does this mean, exactly?

Fortune calls the project “Trusted Original Content”, and it will involve the magazine’s editorial teams creating Fortune-branded articles and video/other media content for marketers and PR pros to distribute on their own channels. So these pieces will bear the Fortune name and be written by real journalists, but they won’t qualify as native advertising. And brand reps won’t see them until they’re done–according to Adweek, Fortune’s editors will “have the final say”. Capital One will be the first party to participate by soliciting complimentary stories about small business.

Will promoting posts backed by the power of Fortune give a brand greater credibility? Time Inc. thinks so.

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Revolving Door: Olbermann, ESPN, ‘GQ,’ and More

Photo: Current TV

Keith Olbermann has been bringing a lot of attention to himself and Current TV with the debut of the latest iteration of Countdown. The ratings for the first episode were an impressive 179,000 for the 25-54 age group, which surpassed CNN and pleased Olbermann. The PR continued this week with an appearance on The Late Show with David Letterman.

Some noted that Olbermann used his new Current TV gig to criticize his former colleagues. “It may seem like score settling, but that’s part of the Olbermann brand. Successful TV talk hosts are able to meld their personalities and their material,” notes Time today.  ”Olbermann’s gift on Countdown has been to turn his ‘me against the Man’ attitude into an ‘us against the Man’ mantra as he enjoins his audience to resist corporate power.”

After the jump, some more of this week’s major media moves.

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Time Warner Hires Journalist Richard Siklos

Journalist Richard Siklos is joining Time Warner as VP of corporate affairs, responsible for external communications and media strategy. Previously, Siklos served as editor-at-large for Fortune, media reporter for The New York Times, and media editor for BusinessWeek. Most recently, he wrote a column for the New York Observer while writing a book about Michael Jackson. Siklos will report to Gary Ginsberg, EVP of corporate affairs and marketing.

On Friday, Comcast announced that Abernathy MacGregor president Adam Miller would be joining the company as a senior adviser.

BP’s Ad Spend Called Into Question

BP.jpg The Congressional Committee on Energy and Commerce has asked BP to report how much money the company has spent on advertising since the beginning of the oil spill disaster on April 20. The numbers were due on August 16, but so far BP hasn’t provided any.

With some speculating that the company has spent millions in the 18 weeks since the spill, the question for some is whether that money could’ve been better spent.

Fortune spoke with Levick Communications SVP Gene Grabowski who called the advertising a necessity.

“In a crisis, issue-based advertising is essential. You have a relationship with your customers, and implied in that relationship in the 21st century is a conversation,” he said.