Friendly’s Ice Cream selected Regan Communications Group Inc. as its public relations agency of record. The Boston-based restaurant chain emerged from Chapter 11 bankruptcy in January after closing 100 shops and laying off thousands of workers.
Sun Capital Partners, a Florida-based private-equity firm co-run by Marc Leder (who hosted the fund-raiser where Mitt Romney made his infamous “47 percent” comment) took the 76-year-old ice cream chain into bankruptcy in October 2011, shed its pensions and downsized and then repurchased the chain through an affiliate.
ShopPR has been chosen as AOR for Keds, the American lifestyle brand established in 1916. ShopPR will be responsible for social/digital marketing and public relations; for its first assignment this October, the agency helped Keds introduce its multi-year partnership with six-time Grammy winning singer-songwriter and style icon Taylor Swift.
“We’re so thrilled and proud to be working with Keds”, said Vanessa Pesce, Managing Director of ShopPR. “We’re inspired by the way Keds is encouraging girls to reach their full potential, and we also look forward to promoting the brand’s iconic styles.”