Sockpuppeting (v.) – The act of creating a false identity created by trolls and other nefarious ne’er-do-wells via the Internet designed to support posts, forums and PR stories shilling a client’s product or messaging. Typically caught by bad spelling, terrible grammar and tracked IP addresses (you dolts).
Although the definition is created with fun and yuks, the practice is not.
This is an unethical effort in flackdom established by malcontents and other PR professionals that suck at their job. These dunderheads prefer to be anonymous through bearding via Facebook, Twitter or even “Joe from Detroit” commenting online somewhere. And now, we can add FOX News to that austere list of dimwits.