They are the world.
Since Barbie hit the shelves in 1959, Mattel has been diligent in discovering news ways to make money from its greatest creation. Barbie has grown an extended family from different parts of the world or has entered the corporate world to capitalize on any array of wardrobe accouterments.
According to her official website, Barbara Millicent Roberts has had close to 150 careers, represented more than 40 different nationalities and collaborated with more than 75 fashion designers. With one Barbie sold every 3 seconds somewhere in the world, she remains the world’s most popular doll and a powerhouse brand among girls of all ages.
Only one small problem: On the way to global domination, Barbie forgot that a new outfit doesn’t automatically mean a new culture … and then Mattel (may have) offended parts Latin America with a few tactful stereotypes.