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Posts Tagged ‘Fox News Latino’

Barbie Plays Dress Up for Latin America

barbies

They are the world.

Since Barbie hit the shelves in 1959, Mattel has been diligent in discovering news ways to make money from its greatest creation. Barbie has grown an extended family from different parts of the world or has entered the corporate world to capitalize on any array of wardrobe accouterments.

According to her official websiteBarbara Millicent Roberts has had close to 150 careers, represented more than 40 different nationalities and collaborated with more than 75 fashion designers. With one Barbie sold every 3 seconds somewhere in the world, she remains the world’s most popular doll and a powerhouse brand among girls of all ages.

Only one small problem: On the way to global domination, Barbie forgot that a new outfit doesn’t automatically mean a new culture … and then Mattel (may have) offended parts Latin America with a few tactful stereotypes.

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Brazil Rethinks ‘Happy Prostitute’ PSAs

There’s a subtle art to PSAs, those heavy handed, publicly funded campaigns designed to remind us taxpayers to stand away from the platform edge, resist donating money to panhandlers, and avoid the dangers of tobacco (thank you, C-3PO).

But before last week, we’d never heard of a government’s PR team working to convince the rest of the world that local prostitutes are healthy, happy, and proud of their chosen line of work.

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Fox News, Disney and Every Other Brand Scramble for Latino Audiences

Obama UnivisionOh hey, did you hear about the incredible growth of the United States’ Latino population? So did Barack Obama‘s re-election campaign, the Republican House majority and every entertainment brand in the Western hemisphere. Today brings news of Univision and Disney joining forces to create a 24-hour news/entertainment channel called Fusion that will cater to Latinos. Wait, isn’t Univision already a 24-hour channel for Latinos? Why yes it is!

This new brand, however, would serve those with deep Latin heritage who either predominately or exclusively speak English at home and who probably only watch Univision “if they’re at their grandmother’s house” (ha ha). It’s the same audience sought by the brand new Fox News Latino brand. So where did members of this mysterious demographic get their news and entertainment in the past? From the same channels as every other English-speaking American.

The question: can brands benefit from catering to this very specific audience? They certainly seem to think so.

PR pros: have you worked on campaigns targeting English-speaking Latino Americans? How do the relevant messages differ from those intended for the general public?