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Posts Tagged ‘Frank Sinatra’

Resurrected Celebrities Hawk Everything from Booze to Chocolate: The Creeptastic Trend We Wish Would Stop

The message of celebrity endorsements is, at the heart, quite simple: Eating/drinking/using this product will make you more like your favorite celebrity — charming, successful, popular, and…long dead?

We’ve recently noticed (and been totally creeped out by) a trend of brands resurrecting dead icons to hawk everything from beer to chocolate. While it’s hardly a new phenomenon for marketers to utilize the images of legendary superstars to sell products, advancements in technology (and, apparently, nerve) have allowed advertisers to take the concept to a new, decidedly shiver-inducing level.

The one that jumped out at us the most (i.e. made us actually gawk open-mouthed at our TV and then mutter the non-acronym version of WTF under our breath), was this spot for Dove chocolate, in which Audrey Hepburn is brought back to life by a frighteningly-detailed CGI process.
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PR Pros Say Unauthorized Bio Won’t Damage Oprah’s Image

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Kitty Kelly is back at it again with her unauthorized biography on Oprah Winfrey.

The well-known author, who has penned bios of Frank Sinatra and Jacqueline Kennedy Onassis, among others, has some bold allegations about Oprah in her book, which she says led to some top-tier media outlets refusing to have her on for an interview, in a show of solidarity with Oprah.

At least one show — CNN’s Larry King — questioned Kelly’s claims of being turned down for an interview. A CNN insider told Galleycat, “Larry King hasn’t spoken with Kitty Kelley in five years.”

mediabistro.com interviewed Kelly yesterday for the latest installment of our Media Beat video interview show, scheduled to air beginning Monday. mediabistro.com senior editor Donya Blaze asked Kelly during the interview if she thought writing the book would harm her own career. She said no.

Meanwhile, AdAge‘s Michael Bush spoke with several PR executives who said the allegations in the book will have zero influence on Oprah’s reputation, but of course, will help sales of the book.

Advertising Week Opening Night: “It’s Not Just the Ad Trades Anymore”

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AOL CEO Tim Armstrong, Fox Interactive head Jonathan Miller, R/GA founder Bob Greenburg, Interpublic CEO Michael Roth, Crispin Porter and Bogusky’s Chuck Porter, and many more we didn’t immediately identify were on hand for Advertising Week’s Opening Gala last night. (We were on AgencySpy’s turf, after all.)

The event moved this year to Times Square from Rockefeller Center. Bonus: use of giant flat screen in Times Square. Minus: The opening video played on the flat screen had an error and instead just showed random images of the crowd and podium.

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Sunshine & Sachs, who is handling all PR for Advertising Week, had a team on hand, including partner Shawn Sachs. One S&S employee told PRNewser that the “Crash Test Dummies” costumes (pictured above alongside other brand icons in the Madison Avenue Advertising Walk of Fame portion of the event) were actually filled by S&S staffers. She was kind enough not to reveal their identities.

PR man (he still runs an agency, Plesser Holland Associates) turned video blog founder (Beet.tv) Andy Plesser had his video gear set up in the middle of it all. After the Time‘s Stuart Elliott declined him an interview, Plesser was quick to remind us that Beet.tv is up for an OMMA Award in the “Video-sharing” category. He said the site is doing “more original video than just about anyone as far as I can tell,” with 150,000 video views a month and recently inked distribution deals with TechCrunch and Huffington Post.

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Back to Sunshine & Sachs – the agency found itself managing yet another busy day of events. Sachs informed us that Ken Sunshine was at another client function, a ribbon cutting at the new permanent site for the Frank Sinatra school of arts featuring Tony Bennett and Susan Benedetto. S&S also managed a press conference for the innovative $1M Netflix contest, which pitted teams of engineers in a three-year contest to improve the site’s movie recommendation system. The press conference drew coverage in hundreds of outlets.

Sachs told PRNewser, “Companies announcing news around it [Advertising Week] is a vital sign that you have a living event.” Heather Lylis, who runs the Advertising Week account for Sunshine & Sachs said they had registered more than 200 press and that people had flown in from across the country. “It’s not just the ad trades anymore,” she said, citing involvement from CNBC, Bloomberg, BusinessWeek and The Wall Street Journal.

[Photo Credit: Matt Van Hoven]