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Posts Tagged ‘French/West/Vaughan’

Spin the Agencies of Record

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  • New York Giants running back Rashad Jennings looked south for communications services, choosing French/West/Vaughan as his agency of record. F/W/V will help Jennings develop his personal brand and “maximize his business opportunities” via sponsorships, marketing initiatives, etc. Interestingly, Jennings is a health nut on a gluten/casein-free diet who also enjoys motivational speaking, performing magic tricks and playing the guitar.

Now who wants Johnny Manziel?!

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Spin the Agencies of Record

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Fifteen Minutes PR will be the agency of record for Project Shoe, a service that allows customers to quite literally design their own footwear (which will be delivered to their doors in 2-4 weeks).

We hope they do slip-ons.

The firm will also represent Nicole Curtis, star of the DIY Network/HGTV show “Rehab Addict”. The show focuses on Curtis’ efforts to renovate condemned houses–a process that will almost certainly ruin more than a few pairs of shoes…

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Spin the Agencies of Record

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Weber Shandwick will be AOR for Eyelock, a company that makes the kind of eye-scanning anti-theft ID software that’s been a hallmark of science fiction for, what, 50 years? The firm will provide “media relations, content development, and strategic counsel”, but if this product works as advertised then a simple on-site demo is all we’d need.

(Note to self: watch Minority Report again.)

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Spin the Agencies of Record

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“There are no second acts in American lives.” – F. Scott Fitzgerald

North Carolina’s French/West/Vaughan is the PR AOR for former trial lawyer, senator and presidential/vice presidential candidate John Edwards, who announced his return to the law business this week by launching the firm Edwards Kirby five years after his political career came to an end.

F/W/V CEO Rick French says his organization “probably would not have made this [client] public had it not been reported [by a local CBS affiliate]” after interviews appeared in The New York Times, the National Law Journal and other publications.

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Spin the Agencies of Record

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“Man who invented the hamburger was smart; man who invented the cheeseburger was a genius.” – Matthew McConaughey 

Virginia-based beef patty franchise Elevation Burger has selected French/West/Vaughan as its PR AOR. Elevation burnishes the usual bread and meat equation with certified organic cred and a dedication to sustainability; FWV will plan an integrated marketing strategy as the business expands across the U.S. and overseas. We have great confidence in all related projects, because the classic sandwich with the German name has been selling itself to Americans for well over a century thanks largely to the fact that it is delicious.

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New York’s 5WPR added the National Law Enforcement & Firefighters Children’s Foundation to its client roster.

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Spin the Agencies of Record

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Loews Regency Hotel in New York City chose the Susan Magrino Agency as its PR AOR in anticipation of a January 2014 re-opening following a top-down $100 million renovation.

While we have no idea what the new facade will look like, the chef at Loews Regency’s as-yet-unnammed “concept” restaurant will be Dan Silverman, formerly of the Standard Grill in the André Balazs hotel of the same name. (And yes, we’re already salivating.)

Susan Magrino also landed interior design firm Meyer Davis Studios and Hammacher Schlemmer, a mail order gift company that claims to be America’s oldest catalog publisher, sells products like “the authentic 1966 Batmobile”, and resembles a Bizarro World cross between Brookstone and the J. Peterman catalog (it’s real, and it’s spectacular).

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King + Company (formerly Morris + King Company) retained several high-class clients that sadly leave us little room for snark:

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Spin the Agencies of Record

Nope. Not that.

“My first job was in retail at the age of 14, and I have worked in the industry ever since.” – Rachel Roy

The National Retail Federation has retained digital agency Rain (PR AOR Sunshine Sachs) to create digital shorts for its industry campaign site This Is Retail. The purpose of the campaign is to convince young people that a career in retail doesn’t necessarily mean working the register for $10 an hour.

NRF SVP Bill Thorne says “We want young people to think retail when they are on the job hunt”, because the booming industry truly does need more employees at a time when jobless rates for young grads are near record highs. The videos are clever (watch one after the jump), but good luck getting young folks to say “Hell yeah, I work in retail!”

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Spin the Agencies of Record

I spent a lot of money on booze, birds and fast cars. The rest I just squandered. – soccer legend George Best

JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and exotic vehicle rental company serving the Miami and South Florida markets. JMPR will be responsible for overseeing media outreach to expand awareness of the company on a national and international level.

Electricity is really just organized lightning. – George Carlin

PR Week reports that Sony Electronics has selected Burson-Marsteller as the AOR for all of its US electronics business. The firm, which has served as AOR for Sony’s mobile business for several years, was chosen from a group of four firms involved in a final round review. Sony has recently reduced its account budget and reportedly changed its goals, but representatives did not provide further detail to PR Week at this date.

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Roll Call: FWV, Jaffe PR and MSLGROUP

French/West/Vaughan (FWV) announced 10 new hires and five promotions. Among the new additions is Lesley Gross, who will take on the roll of vice president of digital services. Her responsibilities encompass digital, social and experiential marketing strategy and brand building for the agency’s clients. Gross has more than a decade of professional experience in marketing, sales/business development and public relations. Prior to joining FWV, Gross was a search engine marketing manager at iContact Corporation. John Riley also joins the agency as senior art director. Riley comes to FWV from O’Brien Riley & Associates, where he led creative development and concept production for all agency projects. Meanwhile, Wendy McCarthy has been promoted to senior vice president. With FWV since 2006, McCarthy oversees an array of national and global agency clients within the consumer marketing practice area.  (Release)

Jaffe PR announced a series of restructuring moves following the November passing of CEO Jay M. Jaffe, “a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer”. Most prominently, Vivian Hood, Terry M. Isner and Melinda Wheeler have been named as the firm’s managing directors. All previously served on the company’s executive committee; they will now form its management committee. (Release)

MSLGROUP appointed Stephanie Agresta as a global director and leader of social media and digital, based in North America.  Agresta will report to Renee Wilson, president of MSLGROUP North America, and will work in partnership with leaders around the global network on social and digital vision, strategy and talent.  She will help drive business growth, and will oversee the digital strategists, social and digital tools, processes and services across North America. Agresta was most recently EVP, Managing Director of Social Media for the public relations firm Weber Shandwick where she had experience scaling digital PR services across the firm’s global network. (Release)

Spin the Agencies of Record

Ogilvy PR has been chosen as AOR for the Standard Innovation Corporation, makers of the We-Vibe, a rechargeable couples vibrator and other “popular pleasure products.” Work will include media relations, events, and thought leadership. Oh really?

“Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, global head of Ogilvy’s healthcare practice and MD of the firm’s New York office, in a statement.
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