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Posts Tagged ‘French/West/Vaughan’

Roll Call: ABC News, French/West/Vaughan, DeVries, and FleishmanHillard

Heather Riley has been promoted to vice president, Communications for ABC News. In this new role, Heather will help manage the overall communications strategy for ABC News. She’ll oversee the publicists at GMA and This Week and work closely with the company’s Washington bureau. Heather has been a member of ABC’s PR team since she joined the news division in 2011. Heather is a 10-year PR veteran with experience at the White House, MSNBC and National Geographic magazine.

French/West/Vaughan (F/W/V) announced 10 new hires and six promotions. Associate Creative Director Dawn Marie Strzepek joins the firm from Petco Animal Supplies; Media Director Mibbie Majors joins from Carat, an ad agency based in Detroit; Senior Designer Jarrett Arant served as a designer at Delta Apparel; Senior Account Executive Ryan Roccaforte worked at ASGK Public Strategies and FleishmanHillard; Social Media Analyst Jessica Berinson joins the firm from Ignite Social Media of North Carolina; Digital Media Planner Ben Gartman started his own marketing company called Brokrr; Sally Van Denover will be account coordinator; Molly Ashbaugh will be a production artist; Kathryn DeLong will be an account executive; and Charli McKee will be studio coordinator.

F/W/V also promoted Scott Palmer to digital and social media director, Rachel Wing to group account director, Rich Griffisto art director, Claire Simmons to senior account supervisor, Laura Wallenta to senior account executive and Lauren Towns to account executive.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

F/W/V CEO Offers Tips for Pitching Sports and Celebrity Clients

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You may have missed the fact that Moves magazine relaunched earlier this month; you may not be familiar with the property at all. But the release tells us that Moves has been “the premier lifestyle magazine for pro athletes” for a decade, and parent company Moves Media Ventures plans bigger things with its relaunch and transformation into “a diversified media company serving athletes, entertainers, managers, moguls, influential tastemakers and the advertisers seeking to reach them.”

Moves also has some serious PR industry connections: French/West/Vaughan founder and CEO Rick French is both a partner and a chairman of the mag’s editorial board.

We spoke to French, a former print and TV journalist, to learn more about what Moves can do for your sports and lifestyle clients.

Spin the Agencies of Record

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  • Brand USA stuck with Ogilvy as its AOR after a review. Brand USA is a group created by the Travel Promotion Act to help raise awareness of the US as a global tourist destination…with or without the help of Taylor Swift.

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Spin the Agencies of Record

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Roll Call: Edelman, French/West/Vaughan, Nielsen, and More

Edelman named Liz Lee its U.S. Digital Practice head; Andrew Foote will succeed her as general manager, Digital New York. In her new role, Lee will oversee all of the agency’s digital operations across 14 offices in the U.S.; she will report directly to global practice chair, digital Kevin King. Foote, respectively, will manage more than 140 employees in the digital section of the agency’s New York office and report to Jennifer Cohan, president of Edelman New York.

Recently appointed U.S. president/CEO Russell Dubner writes, “Liz will focus on bringing our U.S. clients and teams the next generation of ideas and experiences that drive social engagement”; the New York-based digital practice tripled in size under Lee’s leadership over the past three years and now counts Samsung, Axe, eBay, Citi and Crayola as clients. Foote joined Edelman digital in 2000; he previously held positions at Cohn & Wolfe and Peppercomm. (Release)

French/West/Vaughan hired Lauren Kinelski as associate vice president and promoted Chris Shigas to SVP. Kinelski comes to the Raleigh, North Carolina firm from Rémy Cointreau USA in New York City, where she was public relations manager for a portfolio of luxury spirits; she previously managed PR, social media and event sponsorship for evian Natural Spring Water and worked at Weber Shandwick’s consumer marketing practice. She will be responsible for strategic client counsel and management. Shigas, who has more than 18 years of PR and TV news experience, will provide management oversight of the agency’s growing sports & entertainment practice as well as continuing to manage various B2B and tech accounts. (Release)

Nielsen expanded its leadership team with the addition of Andrew McCaskill as SVP, corporate communications. McCaskill, who will handle media relations duties based in New York and report to CCO Laura Nelson, most recently served as SVP of Weber Shandwick’s New York office. He brings more than 15 years of experience to the new role. (Release)

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Spin the Agencies of Record

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  • New York Giants running back Rashad Jennings looked south for communications services, choosing French/West/Vaughan as his agency of record. F/W/V will help Jennings develop his personal brand and “maximize his business opportunities” via sponsorships, marketing initiatives, etc. Interestingly, Jennings is a health nut on a gluten/casein-free diet who also enjoys motivational speaking, performing magic tricks and playing the guitar.

Now who wants Johnny Manziel?!

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Spin the Agencies of Record

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Fifteen Minutes PR will be the agency of record for Project Shoe, a service that allows customers to quite literally design their own footwear (which will be delivered to their doors in 2-4 weeks).

We hope they do slip-ons.

The firm will also represent Nicole Curtis, star of the DIY Network/HGTV show “Rehab Addict”. The show focuses on Curtis’ efforts to renovate condemned houses–a process that will almost certainly ruin more than a few pairs of shoes…

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Spin the Agencies of Record

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Weber Shandwick will be AOR for Eyelock, a company that makes the kind of eye-scanning anti-theft ID software that’s been a hallmark of science fiction for, what, 50 years? The firm will provide “media relations, content development, and strategic counsel”, but if this product works as advertised then a simple on-site demo is all we’d need.

(Note to self: watch Minority Report again.)

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Spin the Agencies of Record

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“There are no second acts in American lives.” – F. Scott Fitzgerald

North Carolina’s French/West/Vaughan is the PR AOR for former trial lawyer, senator and presidential/vice presidential candidate John Edwards, who announced his return to the law business this week by launching the firm Edwards Kirby five years after his political career came to an end.

F/W/V CEO Rick French says his organization “probably would not have made this [client] public had it not been reported [by a local CBS affiliate]” after interviews appeared in The New York Times, the National Law Journal and other publications.

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Spin the Agencies of Record

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“Man who invented the hamburger was smart; man who invented the cheeseburger was a genius.” – Matthew McConaughey 

Virginia-based beef patty franchise Elevation Burger has selected French/West/Vaughan as its PR AOR. Elevation burnishes the usual bread and meat equation with certified organic cred and a dedication to sustainability; FWV will plan an integrated marketing strategy as the business expands across the U.S. and overseas. We have great confidence in all related projects, because the classic sandwich with the German name has been selling itself to Americans for well over a century thanks largely to the fact that it is delicious.

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New York’s 5WPR added the National Law Enforcement & Firefighters Children’s Foundation to its client roster.

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