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Posts Tagged ‘French/West/Vaughn’

Roll Call: MWW, French/West/Vaughan, Stonewall and More

MWW announced that Douglas A. Smith has joined the firm as executive vice president and general manager of its Washington, D.C. office. As former assistant secretary for the private sector, Department of Homeland Security (DHS), Smith brings over two decades of experience in business development, communications, coalition building, public policy, and creating and managing public-private partnerships among Federal, State and local governments, and private industry. In addition to reporting directly to the secretary, Smith served as the Department’s representative on the President’s Travel and Tourism Advisory and Export Promotion Boards, the White House Business Council, the President’s Job Council and the World Economic Forum Risk Officers Community. Under his leadership, the office dramatically expanded its global footprint. Prior to his appointment at DHS, Smith was the managing partner of T Street Partners, where he provided clients ranging from Fortune 100 companies to philanthropic and not-for-profit organizations with strategic counsel and public affairs consulting. (Release)

French/West/Vaughan (FWV) announced the hiring of Glen Fellman as senior vice president/chief creative officer, with oversight of the agency’s creative and interactive design teams. Previously senior vice president/group creative director at Durham, N.C.-based McKinney, Fellman has developed integrated marketing solutions for clients such as Nationwide Insurance, Meijer, Lenovo, Qwest Communications, Sonoma-Cutrer Vineyards and Brown-Forman’s Southern Comfort whiskey brand. Prior to joining McKinney in 2005, Fellman served as associate creative director at Minneapolis-based Carmichael Lynch. Prior to joining Carmichael Lynch, he handled senior copywriting duties for pioneering interactive company, MarchFIRST, and was an in-house senior copywriter with Target Corporation’s department store division. (Release)

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Roll Call: FWV, Jaffe PR and MSLGROUP

French/West/Vaughan (FWV) announced 10 new hires and five promotions. Among the new additions is Lesley Gross, who will take on the roll of vice president of digital services. Her responsibilities encompass digital, social and experiential marketing strategy and brand building for the agency’s clients. Gross has more than a decade of professional experience in marketing, sales/business development and public relations. Prior to joining FWV, Gross was a search engine marketing manager at iContact Corporation. John Riley also joins the agency as senior art director. Riley comes to FWV from O’Brien Riley & Associates, where he led creative development and concept production for all agency projects. Meanwhile, Wendy McCarthy has been promoted to senior vice president. With FWV since 2006, McCarthy oversees an array of national and global agency clients within the consumer marketing practice area.  (Release)

Jaffe PR announced a series of restructuring moves following the November passing of CEO Jay M. Jaffe, “a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer”. Most prominently, Vivian Hood, Terry M. Isner and Melinda Wheeler have been named as the firm’s managing directors. All previously served on the company’s executive committee; they will now form its management committee. (Release)

MSLGROUP appointed Stephanie Agresta as a global director and leader of social media and digital, based in North America.  Agresta will report to Renee Wilson, president of MSLGROUP North America, and will work in partnership with leaders around the global network on social and digital vision, strategy and talent.  She will help drive business growth, and will oversee the digital strategists, social and digital tools, processes and services across North America. Agresta was most recently EVP, Managing Director of Social Media for the public relations firm Weber Shandwick where she had experience scaling digital PR services across the firm’s global network. (Release)

Spin the Agencies of Record: foursquare, Kaplow Part Ways

Yesterday, PRWeek wrote about Foursquare‘s agency search after cutting ties with Kaplow, which it signed as AOR in October 2010. Today we received a statement from Kaplow’s president and CEO Liz Kaplow: “We have a very strong partnership with foursquare and have greatly enjoyed working with them, and we hope there will be opportunities to work together on projects in the future.”

Foursquare PR manager Erin Gleason added in a comment via email: “Kaplow was a great partner for the past year. We hope there will be opportunities to work together on projects in the future.”

According to PRWeek, the account was worth six figures annually and services included media relations and consumer education efforts.

More account changes after the jump.

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Spin the Agencies of Record

Tourism Australia has selected Ketchum for PR across the U.S., Canada, and Latin America after a competitive search. The win was effective last Friday and will last for the next three years with the possibility of extending another year. Ketchum’s Los Angeles office will lead the account. According to the release, Fleishman-Hillard was the previous firm. Its contract ended in June.

Miami-based Grupo bt USA was selected by The Bahamas Tourist Office for marcomms work to drive at least 50 percent growth in Latin American visitors to the islands. The campaign slogan is “Bahamas, No lo has visto todo.”

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Spin the Agencies of Record

Glover Quin

Mimecast, a cloud-based email management system for Microsoft Exchange, has chosen Shift Communications as its AOR. The account, based in Boston, will focus on traditional and social media outreach.

Ruder Finn‘s new business unit Finn Partners has added Marsh Inc, an insurance broker and risk adviser for thought leadership and executive outreach services in the U.S. Finn Partners managing partner Alicia Young will lead the account out of the New York office.

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Spin the Agencies of Record

Arian Foster

Houston Texans running back Arian Foster has chosen French/West/Vaughn as his new marketing and PR AOR. F/W/V also works with Philadelphia Eagles quarterback (and dog lover) Michael Vick and retired NFL player Simeon Rice.

Turner PR has three new clients: The Four Seasons Resorts in Jackson Hole and Whistler and The Brown Palace, a hotel and spa in downtown Denver.

PRWeek reports that Reckitt Benckiser has chosen Euro RSCG Worldwide PR as the PR firm for the Durex brand, which it recently acquired from SSL International. The firm had worked with the brand previously. Ogilvy PR Worldwide had also worked with Durex pre-acquisition through Ogilvy & Mather. That will be transitioned. Porter Novelli works with Reckitt Benckiser’s Veet brand, and Lippe Taylor with Clearasil.

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Roll Call: Atomic, PHD, Widmeyer Communications, and More

Libby Langsdorf has joined Atomic PR‘s New York office as senior director. Langsdorf was AVP for public affairs for the New York City Economic Development Corporation. Atomic co-founder/CEO Andy Getsy cites Langsdorf’s experience with the city’s “tech and start-up community” in a statement about the new hire. She has also worked with Rubenstein PR and LaForce + Stevens.

PHD US has named Craig Atkinson president and chief digital officer overseeing the firm’s digital matters and sitting the the agency’s management team. He joins PHD from the parent Omnicom Media Group, where he handled the McDonald’s business and once held the chief acquisitions officer title.

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Spin the Agencies of Record

In today’s Spin the Agencies of Record, we have a couple of mouthwatering selections, some tech news, and urban renewal out West.

D.C. fresh food chain sweetgreen has chosen Cornerstone as its AOR as it branches into new markets. The firm will also work with the brand’s arts and music event, sweetlife Festival.

French/West/Vaughn is now AOR for Financial Insurance Management Corporation (FIMC), which provides membership-based benefits programs for credit unions and other groups.

The Horn Group has added three online businesses to its consumer tech roster: Answers.com, BuyWithMe, and YD Online.

Eataly, the New York City Italian food marketplace, has selected Susan Magrino Agency to promote in-store events. Eataly founders include Mario Batali (above) and Joe Bastianich.

The Denver Urban Renewal Authority has chosen Cohn Marketing as its AOR to work on (among other things) strategic planning, special events, and ongoing PR.

Roll Call: Bolger Moves to B-M; Wadler Joins Zeno Group; and more

David Bolger has joined Burson-Marsteller as MD of the firm’s U.S. public affairs practice. Bolger will be based in Washington D.C. and reporting to U.S. public affairs practice chair Mike Lake. Previously, Bolger was president of Executive Briefing, a consulting firm specializing in strategic comms, crisis management, media relations, and public policy communications counsel for U.S. and E.U. organizations.

Ame Wadler has joined Zeno Group as MD of health, strategic planning based in the New York office. She will focus on expanding the firm’s health practice, which has a list of clients including AstraZeneca and Symbicort. Previously, she was EVP and chief management officer at MWW Group. Read more