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Posts Tagged ‘Front Row Marketing Services’

Spin the Agencies of Record

Debby Communications has chosen Finn Partners as its international partner for the fourth annual Israeli Presidential Partners conference, Facing Tomorrow 2012. The event will take place in Jerusalem between June 19 and the 21. Finn Partners’ Israel office will lead the account. This is the second time the firm has worked with the event. This year, speakers will include Israeli Prime Minister Binyamin Netanyahu and former Secretary of State Henry Kissinger. [via]

Lenovo is evaluating its consumer PR options with an eye towards becoming the largest PC maker in the world. It’s number two behind HP, recently replacing Dell in the runner up spot. According to the Holmes Report, the company currently works with Text 100, Ogilvy PR, and, in China, Blue Focus. The search is being conducted in the UK with the company considering firms in and out of that country.

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Mediabistro Course

Management 101

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Saying Numbers Out Loud Isn’t PR Measurement

An article about PR measurement and the use of AVES published in the Wall Street Journal over the weekend contained quotes just a few PR pros, but shows the vast number of unreliable ways that publicists are calculating the value of PR work.

Max Markson, an Australian publicist representing the kissing couple from the Vancouver Stanley Cup riots (left) estimated the couple’s smooch pic to be worth about $10.5 million in publicity. He told the WSJ that he “pulled the figure out of thin air,” which is both hysterical and really not a good thing.

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