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Posts Tagged ‘g4’

Roll Call: i.d.e.a., Edelman China, G4, and More

Bailey Gardiner and Fishtank Brand Advertising have joined forces to create i.d.e.a., a San Diego-based “full-service creative group” that blends advertising, branding, social media, PR, and other marketing disciplines. BG founders Jonathan Bailey and Indra Gardiner and Fishtank’s founder Ryan Berman will lead the new firm. Clients from both firms will continue with i.d.e.a. Current and past clients include Puma, UNICEF, and Tiffany & Co.

Cindy Tian has been named vice chair of Edelman’s Asia-Pacific region, effective March 15. This is a newly-created position where Tian will be based in Beijing, leading operations for the Edelman China public affairs practice. She’ll work with practice leaders across offices and groups in the public affairs and government relations space. Tian was previously executive chairwoman of Burson-Marsteller China.

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Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

Former Volvo Staffer Joins GolinHarris as Director

Pam Edwards has joined GolinHarris‘ Los Angeles office as director of the automotive practice. GH introduced its g4 agency model in June. Edwards will be part of the catalyst group. (The others are strategists, creators, and connectors.) She’ll report to the executive director of the practice, Dan Zukowski.

Edwards joins from Volvo Cars North America where she was online business development manager and also previously served as corporate comms manager. She’s also worked with automotive clients at PCGCampbell and Ketchum.

GH’s auto roster includes Toyota, Yamaha, and Autotrader.com. Abroad, the firm works with have Jaguar/Land Rover and Pirelli.

For PR Staff Titles, A Little Creativity Goes a Long Way

Last week’s PRNewser Poll asked “How creative can publicists be with staff titles?” The votes are in, and the majority said, “Somewhat.”

Nearly half, about 48 percent, said PR firms can add a touch of whimsy to PR titles, going a little farther than the traditional account executive and VP labels we’re used to.  One comment on Twitter said titles could have a little imagination, but should stay “professional sounding to outsiders. Perception ≥ Reality.”

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PRNewser Poll: Should PR Firms Get Creative with Staff Titles?

In response to yesterday’s GolinHarris news that they would be reorganizing the company, our first thought was how someone at the SVP level, for instance, would respond to these changes.

“We’re very sensitive to this,” Fred Cook, the firm’s president and CEO, told us. “We’ve been around for 56 years and people are used to a certain structure. And we have a lot of people working for 10 or 15 years and we’re trying to make sure everybody understands their new roles and titles.”

Internally, staffers might be getting used to it, but the titles and the four new groups that are part of the g4 model — strategists, creators, connectors, and catalysts — caused some discussion externally.
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GolinHarris Launches New Agency Model

PRevolve. The Future of PR at GH from GolinHarris on Vimeo.

GolinHarris has introduced g4, the firm’s new global agency model designed to function in a digital and social media world. With the model, the firm will be changing its business over the next decade, providing services not just in earned media but, according to the firm’s president and CEO Fred Cook, “equally distributed” across earned, shared, owned, and purchased media.

“If you started an agency today, you wouldn’t structure it the way a traditional firm is structured,” Cook told PRNewser as he was heading out to join the firm’s day of community service to celebrate founder Al Golin‘s birthday. “We felt we had to move to something a little more streamlined and in tune with what’s happening in the outside world.”

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