Only time will tell whether GAP’s February 20 decision to voluntarily raise its minimum wage was, in the end, a good move on the reputation and CSR fronts, a way to tell investors that the company is thinking five steps ahead, or a well-meaning but ultimately insignificant gesture.
For what it’s worth, the move did inspire a visit today from President Obama, who happened to be in the city to do the one thing all incumbent politicians do well: raise money.
— ABC News Politics (@ABCPolitics) March 11, 2014
Of course, the fact that the President stopped into a clothing store in midtown Manhattan (but NOT to buy a pair of those famously geeky khakis) is the very furthest thing from “real news”. The reason he chose this particular store, however, is worth noting from a corporate comms perspective.