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Posts Tagged ‘Gary Ginsberg’

Time Warner Hires Journalist Richard Siklos

Journalist Richard Siklos is joining Time Warner as VP of corporate affairs, responsible for external communications and media strategy. Previously, Siklos served as editor-at-large for Fortune, media reporter for The New York Times, and media editor for BusinessWeek. Most recently, he wrote a column for the New York Observer while writing a book about Michael Jackson. Siklos will report to Gary Ginsberg, EVP of corporate affairs and marketing.

On Friday, Comcast announced that Abernathy MacGregor president Adam Miller would be joining the company as a senior adviser.

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The Inner Workings of News Corporation PR

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Did longtime News Corporation executive and top communications adviser Gary Ginsberg recently leave the company because he botched the PR handling around Michael Wolff‘s book on Rupert Murdoch, The Man Who Owns the News?

That’s what Gabriel Sherman reports in a New York magazine cover story on Murdoch this week — titled “The Raging Septuagenarian,” — that contains enough PR angles to make your head spin. Sherman reports:

Last year, soon after the Wolff book was published, James [Murdoch] told Rupert that he wanted Ginsberg out. Rupert resisted his son’s effort to manage personnel. But when Ginsberg got word from his friend [PR executive Matthew] Freud that his job was in doubt, he offered Rupert his resignation, despite having just signed a new five-year contract. Rupert didn’t resist and paid Ginsberg millions to go.

One source with knowledge of the matter that we spoke to acknowledged that Ginsberg and Freud lost some trust with Murdoch after handling the PR for Wolff’s book. “Matthew [Freud] thought he could manage anybody,” the source said.

Meanwhile, the story contains this bomb from David Yelland, former editor of Murdoch’s London tabloid the Sun, Weber Shandwick alum, and now a partner with the high powered communications and lobbying firm Brunswick Group:

Once he [Rupert Murdoch] does pass, it will be very difficult to keep the company together. I almost wonder if he senses that and, toward the end of his life, we’ll suddenly wake up one morning and we’ll see an announcement he’s taking it private, or merge it with Google, or Microsoft, or [Liberty Media's chairman] John Malone.

Go ahead, take some time and read the full story here.

RELATED: Gary Ginsberg Joins Time Warner; Will Oversee Marketing and Corporate Comm.

Gary Ginsberg Joins Time Warner; Will Oversee Marketing and Corporate Comm.

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One of Rupert Murdoch‘s former top advisors is joining Time Warner. Gary Ginsberg, previously News Corporation’s Executive Vice President of Global Marketing and Corporate Affairs stepped down from his post in November 2009, and a formal announcement on his move to Time Warner is expected to come next week.

Ginsberg “will serve as a close lieutenant to Jeffrey L. Bewkes, Time Warner’s chief executive officer and chairman, with oversight of marketing and corporate communications” The New York Times reports.

The news comes less than a week after Time Warner announced that longtime Executive Vice President, Corporate Communications Ed Adler will be leaving the company in May.

“Ginsberg’s role is bigger than the one Ed had…He’s not being brought in to replace Ed,” a source involved in the discussions told the New York Post, who first reported the news.

The Ticker: Obama + Stewart/Colbert; Time Warner hire; Free content; Farm PR…

Are News Corp’s PR Changes and Rupert Murdoch’s Recent Gaffes Related?

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Earlier this week, we reported that News Corporation chief marketer Gary Ginsberg, who also has a crisis communications background, will be leaving the company. In the last two weeks, News Corporation’s CEO, Rupert Murdoch, has been involved in several “PR gaffes.”

Last Monday, in an interview with Sky News Australia, Murdoch said Fox News anchor Glenn Beck, “was right” when he called Pres. Obama a racist.

Then, last Thursday News Corp. COO Chase Carey was asked what he thought about Murdoch’s comments on pulling Wall Street Journal content from Google’s index. Carey laughed and said, “I haven’t spoken with him since then.” Not exactly a ringing endorsement of the boss’s plan.

Then earlier this week, Murdoch called New York Gov. David Patterson “…a very nice, honest man who’s blind and can’t read braille and doesn’t really know what’s going on. It’s not a joke, it’s a tragedy we’re facing at the moment.” He later issued an apology to the governor.

Just this morning, Murdoch was caught off guard by a reporter from Media Matters. All of this got us wondering: are Murdoch’s PR gaffes tied to the departure of his top PR man, Ginsberg, or is it just coincidence?

A source close to the matter tells PRNewser they can’t imagine them being related, since Ginsberg hasn’t yet left and there has been no transition. However, the source did say, “It’s a contrast to how the Fox News [PR] people are in terms of interviews because they monitor every interview and they are very cautious on every point. It seems on the News Corp. side they lost sight of that. I don’t mean that in a negative way at all to the Fox News people. They are very on top of it and they are very careful.”

We discussed the topic on today’s mediabistro Morning Media Menu podcast, among other media news. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

News Corp’s Top Marketer Gary Ginsberg To Step Down

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News Corporation Executive Vice President of Global Marketing and Corporate Affairs, Gary Ginsberg, will leave the company at the end of the year. Ginsberg has experience in crisis PR and joined News Corp. in 1999 as Executive Vice President for Corporate Communication.

“Gary has been one of my most trusted and effective executives over the past decade,” said News Corporation Chairman and Chief Executive Rupert Murdoch.

Ginsberg’s position will be filled internally. Teri Everett, currently News Corporation’s Senior Vice President for Corporate Communications, will lead corporate communications and corporate social responsibility and Reed Nolte, Senior Vice President for Investor Relations, will head up investor relations.