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Posts Tagged ‘Gary McCormick’

ProPublica Analyzes PR’s Growing Influence on the News

ProPublica published a story today (with CJR) discussing the rise of PR’s influence on the news process, which is happening as the number of journalists and the number of news stories has fallen. While the story isn’t an outright attack on PR or publicists, it does take issue with a few things, including the “gray area” between truth and untruth that some publicists tend to operate in and the lack of transparency of some PR efforts.

Gary McCormick, former chair of the PRSA, defends the PR industry, saying that lying is not the way to grow a PR business, but rather to destroy it. Still, it’s the “truthiness” of some information that sources in the story frown upon.

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‘U.S. News’: PR Specialist One of the Best Careers for 2011

U.S. News and World Report has placed PR specialist among the top 50 careers of 2011. The publication says the industry is expected to add 66,000 jobs, or grow by 24 percent, between 2008 and 2018. Media annual earnings are reported at $51, 960, with the top 10 percent making about $96,000 (This figure seems a little low?).

The article also discusses the flexibility of a PR and PRSA 2010 chair and CEO Gary McCormick gives advice for building a PR career and the impact of social media.

Much like the Money/Payscale.com report that placed PR director at number 84 of the top 100 jobs in America, U.S. News says the the downside is the stress.

Other jobs on the list are accountant, dental hygienist, multimedia artist, and meteorologist.

McCormick on PRSA Conference: We’re Offering Value


The numbers are in and this year’s PRSA conference had 3,129 attendees, according to the organization, a number that falls in line with its yearly anticipated range.

While attending the conference earlier this week, PRNewser sat down with Gary McCormick, chair and CEO of PRSA. In the clip above, he talks about PRSA’s offerings, which focus on bringing the value of PR to clients. And McCormick discusses the value of the annual conference, which he says gives attendees the chance to sit across from colleagues and contacts in a way that online correspondence doesn’t.

If you’re one of the 3,100+ who attended, what did you think? And if you didn’t, why not?

Gerard Corbett, founder and president of RedPhlag, was named the 2012 chair and CEO of the PRSA. What suggestions do you have for him and the other newly-selected leaders of the organization?

PR Hiring On the Rise?

The Wall Street Journal‘s career site, FINS.com, reports on the increased importance of PR and the hiring that’s happening across the industry, both in-house and at PR firms. “In January this year, business started picking up and all the positions that were frozen last year and in 2008 opened up again,” Lindsay Olson, partner and recruiter at Paradigm Staffing is quoted saying. Another recruiter, Maryanne Rainone, an SVP at Heyman Associates, said employee relations has become important on the corporate side.

Ogilvy PR SVP Sheri Leonardo called pharmaceuticals and healthcare “especially hot” and the story reports 61 openings on the firm’s career page. (The story posted September 29. A quick search of “Public Relations” by PRNewser showed 33 results. Clicking on “View All Jobs” showed 105 results.) Fleishman-Hillard chief talent officer Agnes Gioconda said the firm has “around 100 openings in any given week.”

Gary McCormick, president and CEO of PRSA, emphasized social media when discussing the need for PR. “There are repercussions for businesses who used social media incorrectly, or didn’t use it at all, and suddenly they’re realizing a need for PR,” he said.

This article is optimistic given the continued fears about a double-dip recession. Have you noticed an increase in hiring in the PR industry?

‘Democratic’ PRSA Petition Gains Some Traction; Will It Be Enough to Force Change?

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In early May, a group of PR industry executives, including Edelman CEO Richard Edelman, started a petition to “democratize’ the Public Relations Society of America (PRSA).

The petition calls on PRSA to to remove accreditation — known as APR — as a requirement for being a national director or officer in the organization.

While the group is seeking 1,000 names for the petition, only 329 have signed up so far.

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PR Executives, Including Edelman CEO Richard Edelman, Petition PRSA

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A group of PR industry executives today announced a petition to the Public Relations Society of America (PRSA) to remove PRSA accreditation — known as APR — as a requirement for being a national director or officer in the organization.

The group, which includes Edelman CEO Richard Edelman, Art Stevens of StevensGouldPincus, and Dave Rickey, bylaws revision chair of PRSA, issued a statement today, which read in part:

We are calling on PRSA to abandon the decades old requirement that its national officers and board members be accredited. Less than 20% of PRSA members are accredited meaning that 80% of the 21,000 members cannot become PRSA leaders unless they choose to become APR. We do not believe that democracy is being served in PRSA so long as a small minority of its members can hold elective office.

Sandra Fathi, president and founder of agency Affect Strategies, is part of the committee and told PRNewser today, “To volunteer in your chapter or any section you do not need to be APR. I’m the past president of the tech section and president elect of the NY chapter, but because I’m not APR accredited, I cannot serve in any capacity on the national level and that’s what we think is wrong.”

“No one is disputing the value of being accredited, only disputing whether it should be requirement to be involved on the national level,” she said.

Gary McCormick, APR, Fellow PRSA, 2010 Chair and CEO of PRSA, said in a statement to PRNewser:

When the ad hoc committee obtains the necessary signatures and forwards the language it would like the Assembly to consider, PRSA will develop an outreach program to raise awareness of the proposed amendment, similar to the one we conducted for the changes to PRSA’s Bylaws that were proposed last year.

PRSA’s current Board of Directors has not taken any position in support of or against the proposed amendment. Individual Board Members, like all Delegates to the PRSA Assembly, will be free to vote in favor of or against the amendment, as they determine.

The committee is seeking 1,000 signatures and will present them to the Assembly Oct. 15 in Washington, D.C. A similar petition was presented last year and failed to pass.

How To Make Sure A Potential Client Doesn’t Steal Your Ideas In The RFP Process

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Unfortunately, potential clients “stealing” an agency’s ideas during the RFP process is a common occurrence. So common, in fact, that the Public Relations Society of America (PRSA) launched a PSA campaign this week that “encouraged practitioners to weigh closely the ethical implications of requiring speculative ideas from agencies during new business presentations.”

PRNewser spoke with PRSA Chair and CEO Gary McCormick today who said the campaign is in response to more RFPs out on the market and brands increasing the number of companies they are asking to bid.

“Presenting proposed or speculative ideas is often helpful to distinguish one agency’s capabilities and creativity from another, but too often, agencies who don’t win the business believe their ideas are finding their way into a company’s public relations program without fair compensation,” said McCormick.

Once the idea is “taken,” it is often hard for an agency to prove it was theirs. Companies will say “another agency pitched the same thing” he said. “That becomes difficult to define.”

In a recent PRNewser poll, only 30% of respondents said they would decline to participate in a pitch if they were asked to do “custom work” for said pitch. Another 55% said they would work up a plan, but keep it “somewhat generic” to mitigate any potential risk.

McCormick gave these tips to agencies to make sure their ideas aren’t taken from them without compensation.

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